Paid Advertising Strategist / Account Manager

Our client is a fast-growing group of global marketing brands with a focus on future thinking, AI and innovation.

Our Paid Advertising Strategists are capable account managers responsible for the day-to-day management of paid digital marketing campaigns, which can include paid search, display and social advertising across B2B and B2C businesses. 

You must be a confident communicator with proven experience managing client communications, preparing strategies, overseeing and optimising accounts, and reporting confidently on campaign progress to key stakeholders.

In addition, you will be assisting the Head of Strategy and the Managing Director in selling paid advertising services to potential new clients. This will involve meeting with prospective clients to assess their needs, recommending approaches and providing projections to support the overall sales flow.

If you thrive in a busy, results-driven environment, are looking for a role where you can have a big impact and are excited to help a diverse range of clients to exceed their growth goals, then this could be a great opportunity for you.

Core responsibilities:

• Develop, execute and optimise cutting-edge paid advertising campaigns, from conception to launch

• Onboard new paid media clients and nurture those relationships, keeping a close eye on client retention and ensuring that clients receive an exceptional quality of service

• Evaluate campaign performance based on clear KPIs, and report confidently on a weekly and monthly basis, either via call, video call or email, to client stakeholders

• Actively recommend account improvements, constantly look for ways to further boost account performance and ensure strong client engagement

• Flag any concerns with account performance, troubleshoot alongside the Head of Strategy and Client Services Manager, work hard to ensure retention and satisfaction of your clients

• Be the account lead for your designated key clients - this means operating as the main client point of contact, ensuring all members of the account team are feeding into the monthly report, being aware of overall account performance and liaising with the Head of Strategy about any concerns you have over account performance, or any opportunities to provide additional services and support for that client. You are the advocate for that client and should work carefully on building up a trusting and supportive relationship with the client representative(s)

• Support the Head of Strategy and Managing Director with new sales opportunities, by attending introductory and proposal calls with prospective clients and feeding into proposal decks. Be prepared to present slides on your area, what strategies you recommend, and what potential ROI could look like (you don’t have to attend sales calls alone, or act as point person for new opportunities, you’ll be operating as part of a sales team run by the Managing Director or Head of Strategy)

• Work cross-departmentally, to align campaign strategies and goals on multichannel clients

• Train/support junior team members where necessary, providing support on tricky account challenges, recommending additional strategies and advising on the correct approach if the junior is unclear