Nice to Meet You! We are Dropsuite!
We are seeking a skilled Marketing Operations Manager to join our dynamic remote team. As a Marketing Operations Manager, you will play a pivotal role in the success of our marketing initiatives by managing and optimizing our marketing technology stack, analyzing data to drive strategic decisions, executing marketing campaigns, and optimizing processes for efficiency.
If you are a proactive and analytical Marketing Operations Manager looking for an exciting opportunity to make an impact in a remote startup environment, we encourage you to apply. Join us in shaping the future of our marketing operations!
Work Arrangement
- Full-time position
- Remote work model
- Monday to Friday, 5-day work week (flexible work schedule)
- Eligible to reside and work in US (Citizens or Green Card Holders only)
Key Accountabilities
Marketing Technology Management
- Evaluate, select, implement, and manage marketing technology tools such as Pardot (with eventual transition to HubSpot or Marketo), landing page software, webinar software, chat, etc.
Data Analysis and Reporting
- Collect, analyze, and interpret marketing data to derive actionable insights.
- Evolve attribution to help us identify areas to optimize and ROI for investments.
- Measure campaign performance metrics including lead generation, conversion rates, funnel velocity, etc.
- Prepare regular reports for the board, providing valuable insights and recommendations.
Campaigns
- Implement and track various marketing campaigns including lead generation, content marketing, email marketing, content syndication, social media initiatives, etc.
- Collaborate with marketing team members to develop campaign assets such as copy and graphics.
- Monitor campaign performance and make necessary adjustments to optimize results and offer recommendations to marketing managers based on trends and data.
Process Optimization
- Establish efficient workflows and standardized processes to streamline marketing operations.
- Improve collaboration between marketing and other departments to enhance overall effectiveness.
- Review and refine existing marketing operations documents and protocols, such as campaign nomenclature and UTM tracking, ensuring alignment with organizational goals.
Goal Setting
- Collaborate with stakeholders to set achievable goals based on revenue targets, conversion rates, historical data, and other relevant factors.
- Identify key performance indicators (KPIs) and metrics to measure progress towards goals, such as Marketing Qualified Leads (MQLs) and Marketing Qualified Customers (MQCs), Marketing Sources and Influenced Pipeline and Revenue.
Qualifications and Competencies
- Minimum of 4 years of experience in marketing operations, preferably in a startup or scale-up environment.
- Proven experience in managing marketing technology platforms, such as Pardot, HubSpot, Marketo, etc.
- Experience in PowerBI or comparable data visualization tooling
- Strong analytical skills with the ability to interpret complex data sets and extract actionable insights.
- Proficiency in data analysis tools and techniques.
- Excellent project management skills with a focus on process optimization, efficiency, and documentation.
- Ability to collaborate effectively with cross-functional teams and stakeholders.
- Strong communication skills, both written and verbal.
- Experience in setting and achieving marketing goals.
Why Join Us
Dropsuite (listed DSE:ASX) safeguards business information. We are a global, fast-growing, partner-centric company building secure, scalable, and highly usable cloud backup technologies for businesses. Our mission is to help business stay in business. Dropsuite performs billions of backups per day for organizations in more than 100 countries around the globe.
Dropsuite is known for its team of ‘hungry owners.’ We are hungry to win and tenacious, but at the same time we all are owners: we do not cut corners and always seek to do the right thing. We are experts in what we do, are highly customer focused and we love solving problems. We play as a team, where respect is one of our key values and we see helping others as a priority.
Rewards That Go Beyond
- Competitive compensation
- 401k with employer match
- Health insurance for you and your dependents (medical, dental, vision, life and AD&D)
- Remote work model
- 17 days of Annual Leave (with yearly accrual up to 20 days)
- 12 paid federal holidays per annum
- Other leave benefits, such as Wedding leave
- Growth opportunities
- Work in a global company with meaningful work, highly skilled colleagues, and an amazing culture
Diversity and Inclusion Statement
Dropsuite is an Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.
Please note that only applicants residing and eligible to work in US will be considered and only shortlisted candidates will be contacted.
Your Career Growth Starts Here. Apply Now!
