Director, Product Marketing

Job Title 

Job Description

For more than 80 years, Kaplan has been a trailblazer in education and professional advancement. We are a global company at the intersection of education and technology, focused on collaboration, innovation, and creativity to deliver a best-in-class educational experience and make Kaplan a great place to work.

The future of education is here and we are eager to work alongside those who want to make a positive impact and inspire change in the world around them.

The Director, Product Marketing position leads and oversees the marketing efforts for the Kaplan North America (KNA) products. This position will be responsible and accountable for developing strategic marketing initiatives to attract, engage, and retain students, educators and partners.  

Primary responsibilities:

• Lead and oversee a Vertical Product Marketing team in developing an integrated marketing strategy and managing marketing plans to achieve designated KPIs across the different product lines in the vertical.

• Partner with business stakeholders and sales leads to develop marketing initiatives to meet business objectives across both B2C, B2B/B2I, and B2B2C audiences.

• Responsible and accountable for the development of messaging strategy, positioning, differentiators, proof points, and value proposition for products.

• Responsible and accountable for researching and analyzing economic trends, competitive landscape, industry trends, buying habits and cycles and the demographic characteristics of target markets, and translate findings into actionable strategies

• Being the go-to marketing expert for internal products and external competitive offerings within the vertical.

• Develop and implement forward thinking, out-of-the-box ideas to increase market share 

• Understanding student needs throughout in their educational journey; from exams to admissions and career advancement as well as the needs of the educators and administrators supporting students on that journey

• Develop and foster strong relationships both internally and externally with team and partners. 

• Manage, coach, and develop the product marketing team by providing clear roles and responsibilities, expectations, performance, and development opportunities

Minimum Requirements:

• Bachelor's Degree required

• 7+ years of marketing experience, with at least 3 years in a leadership role  

• Knowledge of the post-secondary educational landscape a plus

• Analytical skills, able to interpret multiple data sets to identify trends

• Strong proficiency with MS Word, Excel, PP

• Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties.

We offer a competitive benefits package including:

Remote work providing flexible work/life balance
Comprehensive Retirement Package automatically enrolled in The Company Contribution Plan (8-10% annual company contribution based on tenure)
Our Gift of Knowledge Program provides tuition assistance and substantial discounts for our employees and close family members
Competitive health benefits and new hire eligibility starts day-1 of employment
Generous Paid Time Off includes paid holidays, vacation, personal, sick paid time-off, plus one (1) volunteer day and one (1) diversity and inclusion day to participate and give back to our local communities
And so much more!

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This position is a Salary Grade B

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Kaplan is an Equal Opportunity Employer.  All positions with Kaplan are paid at least $15 per hour or$31,200 per year for full-time positions.  Compensation for specific positions are based on job level, skills, years of experience, and education, among other factors.  Additionally, certain positions are bonus or commission eligible.  Information regarding benefits can be found here.

Diversity & Inclusion Statement:

Diversity inspires innovation and growth in the Kaplan community.  Kaplan strives to be a model employer for inclusiveness.  Not only does Kaplan value its employees for their professionalism and skills, but also for the unique viewpoints they bring to the Organization. Kaplan's employees bring diverse perspectives, ideas, and backgrounds that give Kaplan a competitive edge in anticipating and exceeding our students' needs in today's global market. Learn more about our culture.