Senior Product Manager (f/m/d)

Are you passionate about inspiring parents to provide screen-free (and guilt-free) edutainment to children? If so, read on! We are looking for a Senior Product Manager - App Engagement (f/m/d) to shape the mytonies app for ios & android to be a weekly destination for families to discover tonies for their collection, generate personalised content, and share experiences with the tonies community. You will be responsible for developing and executing strategies to enhance user retention and increase use-case adoption within our mobile app. This role requires a deep understanding of user behaviour, strong analytical skills, and a proven track record of driving successful engagement initiatives.

• Lead the strategy and development of a robust and engaging app experience by developing hypotheses based on strategy & customer insights, experimenting to validate impact while delivering a great user experience.

• Own the execution of key initiatives while working within a cross-functional team with product design, engineering and CRM closely aligned with research, data and business.

• Continuously prioritise opportunities to maintain a competitive roadmap, ensuring it is clearly understood and accessible.

• Drive continuous discovery for future evolutions, validating new concepts and partnerships with a "customer-centric" approach that drives our north star metric.

• Be the voice of the customer when navigating usability, UX, technology and data security decisions while uncovering necessary insights to guide your team.

• Define success metrics, strive for fast build and learn cycles and support the go-to-market of new products, features and services.

• Closely collaborate with senior management of the company and report to the Director Digital Products.

• You are passionate about building digital and connected products and have more than 5 years of professional experience in product management.

• You possess a strong understanding of app development, customer behaviours and success metrics.

• You have great leadership abilities, with a track record of effectively leading and motivating teams towards common goals.

• You feel comfortable navigating customer insights, UX, business strategy, technology, data and security topics to develop a strong product vision.

• You’re comfortable owning while navigating information overload, ambiguity & chaos.

• You are a clear communicator who uses an analytical approach in decision-making and an empathetic approach in building relationships.

• Understanding technology or development experience is a huge plus.

• Global Teamwork: We collaborate across departmental and country borders on our vision to bring the Toniebox into every child's room in the world.
• Come as you are: This applies not only to the dress code but also to everything else. Because only where you truly feel comfortable can you give your best.
• Mobility: Choose the option that suits you best - a Deutschlandticket (public transport ticket) for unlimited mobility, a monthly contribution for an office parking space, a leasing bicycle, or a remote work subsidy.
• Enhanced Security: Benefit from subsidies for company pension plans, occupational pension schemes, and occupational disability insurance.
• Rest & Time Off: Enjoy 30 days of paid annual leave as well as three additional days off such as Rosenmontag, Christmas Eve, and New Year's Eve. After one year of employment, you can also use up to 10 "toniecation days" (unpaid leave days).
• Flexible Working: Equipped with individual equipment, you can work remotely for up to 5 days in consultation with your team - depending on your area of responsibility. And if you're up for a workation, you can work from abroad for up to 4 weeks per year with us.
• Continuous Learning: Benefit from our internal and external training opportunities as well as an individual learning budget to continuously expand your knowledge.
• Language Learning & Relaxation: Improve your communication skills with the language learning app Babbel and find relaxation through our access to the meditation app Calm.
• Discounts: Benefit from attractive discounts on our entire range of tonies products.