SVP, Head of Global Growth Marketing

As the SVP, Head of Global Growth Marketing, you will be a visionary and hands-on marketing leader who can build predictable and repeatable processes to generate quality pipeline across our complex, global product portfolios. Reporting directly to the CMO, you will: 

• Drive transformative change within the GTM strategy for increased ROI and budget efficiency. 

• Oversee a team of digital experts to drive this important discipline in support of Blackbaud’s brand performance, growth, customer satisfaction and customer retention goals. 

• Develop and execute comprehensive, global demand generation strategies that drive transformative change for increased ROI across our GTM approach and enable us to achieve our revenue goals. 

• Create and manage the plan and budget to achieve ambitious demand generation goals. Lead your teams to drive value across the end-to-end buyer’s journey, building long-term brand affinity. 

• Be a strong collaborator across the larger organization to drive sustainable growth and change that delivers revenue and LTV that extends beyond ARR.  

• Tightly align with global sales to continually improve pipeline quality.  

• Create a strategic demand and campaign strategy to drive short- and long-term growth for our diverse portfolio of products and global markets. 

• Work hand-in-hand with Brand, Product and Content Marketing to influence bold, resonating messaging and content in support of demand and ABM campaigns. 

• Lead campaign optimization efforts to continually deliver qualified demand across all channels while balancing brand and overall corporate goals and needs. 

• Be a passionate marketing technologist who balances innovation with sustainability across the integration of Martech and Revtech. 

• Work across all marketing teams to measure performance against KPIs and deliver insights that drive optimization and change.  

What you need to be successful: 

• Minimum of 20+ years in senior marketing leadership roles, including significant experience in growth marketing, performance marketing, and/or integrated marketing in the SaaS sector.  

• Proven track record of driving demand generation and pipeline growth. 

• Deep understanding of inside sales processes, strategies, and industry best practices. 

• Hands-on leadership experience to balances strategy with operational excellence and execution. 

• Deep knowledge of ABM and integrated marketing campaigns including account segmentation.  

• Deep understanding of omni-channel marketing.  

• Strong experience with marketing technology and operations including marketing and sales automation, CRM, ABM and ad tech, engagement platforms, and performance marketing.  

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