Marketing - Traditional and Digital

Company Overview

Sanspareils Greenlands is India's largest and most trusted cricket equipment brand. With a legacy dating back to 1931, the company has earned the trust of customers worldwide. We have successfully diversified our business into apparel, luggage, ground equipment, and footwear. Our brand has been endorsed by legendary cricketers like Sunil Gavaskar, Rahul Dravid, and Virender Sehwag. With international presence led by Shane Watson and the promising talent of players like Hardik Pandya and Rishabh Pant, Sanspareils Greenlands is poised to make a significant impact in the sports industry.

Job Overview

We are seeking a highly skilled and experienced Apparel Marketing professional to join our team at Sanspareils Greenlands Pvt. Ltd. In this role, you will be responsible for developing and implementing marketing strategies to promote our apparel products both through traditional and digital channels. The ideal candidate will have a strong background in apparel marketing, a deep understanding of traditional and digital marketing techniques, and a passion for the sports industry.

Qualifications and Skills

• Bachelor's degree in Marketing or a related field.
• 4 to 6 years of experience in apparel marketing, preferably in the sports industry.
• Proven track record of developing and implementing successful marketing strategies.
• Deep knowledge of traditional and digital marketing channels and tactics.
• Familiarity with social media platforms, email marketing tools, and search engine marketing.
• Strong analytical skills and ability to translate data into actionable insights.
• Effective communication and presentation skills.
• Ability to work in a fast-paced, dynamic environment.
• Team player with excellent collaboration and interpersonal skills.

Roles and Responsibilities

• Develop and execute marketing strategies to promote our apparel products through traditional and digital channels.
• Create and manage marketing campaigns across various platforms, including social media, email, and search engine marketing.
• Collaborate with the design and product development teams to ensure effective product positioning and messaging.
• Analyze market trends and competitor activities to identify opportunities for growth and optimization.
• Monitor and optimize performance metrics, such as click-through rates, conversion rates, and ROI.
• Stay up-to-date with industry developments and emerging marketing trends.
• Manage relationships with external partners, agencies, and influencers.
• Conduct market research to gain insights into customer preferences and behaviors.
• Coordinate with cross-functional teams to ensure seamless execution of marketing initiatives.
• Prepare regular reports and presentations on marketing performance and key findings.