Offer summary
Qualifications:
Experience setting up CRM/customer lifecycle marketing, Deep understanding of CRM analytics, Awareness of latest CRM best practices, Familiarity with modern CRM platforms, Exposure to CRM beyond email.Key responsabilities:
- Own end-to-end customer lifecycle
- Take ownership of customer strategy and execution
- Improve opt-in strategy for campaigns
- Define, analyze report on campaign metrics
- Implement data-driven customer segmentation plan