Digital Marketing Manager - Remote | WFH

Position: Digital Marketing Manager **

Opportunity Overview**

Join the forefront of the event management technology space with a brand that revolutionizes how hotels, restaurants, and unique venues operate. Our cutting-edge software solutions are crafted to streamline event planning, foster seamless collaboration, and elevate sales efficiency, establishing us as a pillar in the hospitality sector.

As the Digital Marketing Manager, you will steer the wheel of our digital marketing initiatives, crafting strategies that magnify our brand presence, catalyze lead generation, and propel revenue acceleration. **

Location:**

This role is primarily based in our Concord, MA office, with flexible work-from-home options available. Potential for remote work may be considered. **

Key Responsibilities**

• Craft and execute comprehensive digital marketing campaigns across various channels, such as paid search, display ads, social media, and email campaigns.
• Partner with the content team to produce engaging SEO-friendly content for our website, blog, and landing pages.
• Oversee and refine paid advertising efforts on platforms like Google Ads and LinkedIn to enhance lead acquisition and conversion rates.
• Provide detailed campaign performance analysis, utilizing data to inform strategic improvements.
• Engage in keyword research, competitor analysis, and exploration of new growth avenues.
• Collaborate with sales and product teams to ensure marketing alignment with overarching business goals and customer insights.
• Remain at the pulse of digital marketing trends, evolving technologies, and industry standards.

What We Require

• 3-5 years of digital marketing experience, preferably in a SaaS environment.
• A proven portfolio of successful digital marketing campaigns.
• Deep understanding of SEO, SEM, social media, and email marketing.
• Proficiency with marketing automation tools (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce).
• Expertise in Google Analytics, Google Ads, and related analytics platforms.
• Exceptional analytical skills with a knack for actionable insights.
• Strong project management capabilities with an aptitude for handling concurrent campaigns.
• A bachelor's degree in marketing, digital media, or related fields; an MBA is an added advantage.
• Why Build Your Career With Us?**
• Comprehensive Health Benefits: Enjoy full coverage with our medical, dental, and vision insurance plans.
• Financial & Future Planning: Benefit from company-paid life insurance, disability plans, and a 401(k) with company matching.
• Family Matters: Take advantage of our supportive parental leave policy.
• Flexible Time Off: Manage work and personal time with our flexible paid time off policy.
• Pet Care: Keep your pets healthy with our pet insurance options.

Our Commitment To Diversity

We champion a diverse and inclusive workplace where every team member is valued and has the opportunity to thrive. As an equal opportunity employer, we embrace all identities and backgrounds, fostering a culture of inclusivity, equity, and respect. **

Join Us**

Step into a role where your skills shape a seamless event planning experience for venues worldwide. At our company, every team member has a seat at the table, and we're excited for you to take yours.

Employment Type: Full-Time