Director Of Growth

What You Will Do

• Own overall strategy and execution of our demand generation programs to drive inbound leads across multiple channels.
• Manage all digital channels for lead acquisition and focus on SEO, SEM, paid social, display, retargeting, partnerships and events, direct mail, and referrals.
• Partner with sales, product, and marketing to create engaging content to drive top-of-the-funnel leads.
• Creatively develop and execute a multi-touch integrated demand generation strategy that targets and reaches the right prospects.
• Demand outstanding customer support from product marketing to ensure your team gets the compelling and relevant content needed.
• Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
• Oversee the marketing technology infrastructure and technology roadmap.
• Analyze data to prove ROI and manage dashboards/reports to track campaign success.

What You Will Bring

• Minimum 6+ years of experience running demand generation programs for B2B SaaS business focused on the US Market
• 8+ years of experience in B2B Demand Generation
• Hands-on experience in working across the stack of tools impacting lead generation, drip, referral, onboarding, social listening, lead scoring, re-marketing, customer intent.
• Proven ability to execute day-to-day without the need for consultants and contractors.
• Highly motivated individual who is readily adaptable to changing market and organisational requirements in a startup.
• Expertise in understanding data, telling stories, and executing across channels to create a customer-focused experience.
• Hands-on expertise in the tools and systems used in marketing operations and demand gen like Marketo, Eloqua, Pardot, or Hubspot
• Ability to work on numerous projects and meet deadlines in a dynamic multi-location environment, while maintaining a team-oriented approach
• Excellent written and verbal communication skills
• Preferably worked in a startup of <200 employees