Dear Candidate,
About us - Coders Brain is a global leader in its services, digital and business solutions that partners with its clients to simplify, strengthen and transform their businesses. We ensure the highest levels of certainty and satisfaction through a deep-set commitment to our clients, comprehensive industry expertise and a global network of innovation and delivery centers. We achieved our success because of how successfully we integrate with our clients.
- Quick Implementation - We offer quick implementation for the new onboarding client.
- Experienced Team - We’ve built an elite and diverse team that brings its unique blend of talent, expertise, and experience to make you more successful, ensuring our services are uniquely customized to your specific needs.
- One Stop Solution - Coders Brain provides end-to-end solutions for the businesses at an affordable price with uninterrupted and effortless services.
- Ease of Use - All of our products are user friendly and scalable across multiple platforms. Our dedicated team at Coders Brain implements keeping the interest of enterprise and users in mind.
- Secure - We understand and treat your security with utmost importance. Hence we blend security and scalability in our implementation considering long term impact on business benefit.
Role: Salesforce Marketing Cloud.
Experience: 5+ Years.
Location: Remote.
Salesforce Marketing Cloud Job Description
4+ years of experience working with Marketing Cloud platform.
Salesforce Marketing Cloud certification
Experience in implementing Salesforce Marketing Cloud from scratch - technical and
functional expertise.
Salesforce Marketing Cloud ImplementationExperience with below
Integrating with Salesforce CRM
o Configure Marketing Cloud Connector to integrate Marketing Cloud with Salesforce
CRM.
o Synchronize data between Salesforce CRM and Marketing Cloud.
Define &Integrate with existing Source Channels/Platforms
o Define your channels and platforms to get the lead/prospects information.
o Integrate Marketing Cloud with these channels/platforms.
Setting Up Campaigns
o Create data extensions and import necessary data for targeting.
o Define and implement data relationships within Marketing Cloud.
Subscriber Management
o Set up and configure subscriber lists.
o Implement subscription management and preference centres.
o Ensure compliance with data protection regulations (e.g., GDPR, CAN-SPAM).
Email Marketing
o Design and customize email templates.
o Configure and personalize email content.
o Set up email sends, including scheduling and frequency controls.
o Implement A/B testing for subject lines, content, and sender details.
Journey Builder
o Design customer journeys with multiple touchpoints.
o Configure entry and exit criteria for journeys.
o Implement decision splits and engagement activities.
Social Studio Integration
o Connect Marketing Cloud with Social Studio.
o Plan and execute social media campaigns.
o Monitor and engage with social media interactions.
Mobile Studio
o Set up and configure SMS and push notification campaigns.
o Integrate Mobile Connect for SMS messaging.
o Design mobile-responsive email templates.
Analytics and Reporting
o Configure tracking for email and campaign performance.
o Create custom reports and dashboards in Marketing Cloud.
o Utilize Marketing Cloud Connect to view email engagement data in Salesforce CRM.
Testing
o Perform thorough testing of email sends, journeys, and automations.
o Validate data synchronization between Marketing Cloud and CRM.
o Conduct user acceptance testing (UAT) for all implemented features.
Go-Live and Post-Implementation Support
o Plan and execute the go-live strategy.
o Monitor initial campaigns and journeys for any issues.
o Provide ongoing support for users and address any post-deployment issues
promptly.
Optimization and Iteration
o Continuously monitor campaign performance and user feedback.
o Implement changes and optimizations based on analytics.
o Stay informed about new features and updates from Salesforce.
