Location: Remote
Job Type: Contract
Compensation Range: $35 - 40 per hour
Our client is seeking a talented Specialist in Social Media and Content Creation to join their team and drive the brand's online presence to new heights!
As a Specialist in Social Media and Content Creation, you will play a pivotal role in enhancing our brand's visibility and engagement across various social media platforms. You will be responsible for crafting compelling content that resonates with our target audience, managing social media accounts, and implementing strategies to increase our online presence and community engagement. **
Responsibilities:**
- Produce and edit compelling TikTok and Reels content that drives engagement and keep brand top of mind across the ever-evolving social media landscape.
- Participate, and at times, lead brainstorms to identify new opportunities for engagement and content creation.
- Plan and publish organic social content on TikTok as assigned, including the writing of organic copy.
- Monitor and moderate all social mentions of brands across TikTok to protect the brand, inform reporting, and identify engagement opportunities.
- Identify opportunities to engage real-time with consumers on TikTok who interact with brand social channels in positive conversations.
- Identify influencers and creators who organically engage with the brand, within baking or other relevant categories that would be a good fit for brand programs and partnerships.
- Execute the organic channel and content strategy for the brand on TikTok.
- Bring brand voice to life and build a robust community of brand fans on TikTok.
- Bring a spirit of constant ideation, identifying ways to drive engagement through owned content, and participation in relevant trends and cultural conversations.
- Social listening across TikTok to identify opportunities for engagement.
- Identify relevant trends in the space to develop and execute content that allows the brand to be top of mind for our community.
- Identify key consumers to strategically execute surprise and delight opportunities to build relationships on social media.
- Continuously collaborate closely with Community Manager and brand team to execute strategy, ideate, and more.
- Bring forward social-led activation ideas, and collaborate with Community Manager to develop and execute.
- Amplify engagement opportunities that come from experiential or PR activations.
- Collaborate with Community Manager to deliver quarterly reports on performance and present to key stakeholders.
- Collaborate with stakeholders on legal process for social sweepstakes/contests in collaboration with the brand team.
Qualifications:
- Experience level: Entry Level
- Bachelor's Degree preferred, not required.
- Minimum of 1-3 years' experience in social media management representing a brand or organization.
- Strong content creation skills that are distinctive and reflect the brand's voice.
- Demonstrated ability to think creatively and have a strong understanding of culture.
- Proficient with content creation tools and technologies, including but not limited to iPhone, Canva Pro design, TikTok/Reels video editing, CapCut, InShot, Photoshop, etc.
- Platform expertise in TikTok, Instagram, and more.
- Exceptional understanding of the social media landscape, social analytics tools and metrics.
- Exceptional communication (written and oral) skills.
- Experience successfully managing multiple projects simultaneously, collaborating and working successfully with multiple stakeholders and teams.
JOBID: 1042933
#PL
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).
Applications accepted on ongoing basis until filled.
