Program Marketing Manager (64811BR)

Position Description

The Program Marketing Manager is a marketing professional with experience in managing and executing integrated marketing campaigns to reach diverse, global audiences of learners. They effectively partner with clients, internal teams, and external vendors to strategically plan and manage full-cycle marketing projects, driving enrollment for an assigned program portfolio. This role entails a primary focus on operational aspects of marketing campaigns, continually refining activities to achieve program goals. The Program Marketing Manager is an important role within the central Marketing team for the Office for External Education (OEE) at Harvard Medical School. Leveraging both technical marketing skills and subject matter expertise, the Program Marketing Manager leads efforts to design and implement program-specific marketing plans.

This individual works closely with other members of the Marketing team, internal and external marketing resources, and external partners, to execute strategic marketing and communication initiatives in support of a portfolio of certificate and continuing education programs for postgraduate health care professionals. We use multifaceted strategies to achieve ambitious marketing and communications objectives including digital advertising, email marketing, search engine marketing, print collateral, thought leadership content, strategic alliances, direct marketing, and social media.

This role requires superior attention to detail, the ability to meet tight deadlines, strong project management skills, and the ability to juggle multiple critical requests. A high level of integrity and professionalism in dealing with senior professionals inside and outside the organization is important.

Now, more than ever, health and medicine impact the lives of people and communities around the world. As Program Marketing Manager, you will have an opportunity to help bring HMS’s certificate programs and continuing education to life-long learners across the globe. By doing so, you will play an important role in advancing the School’s mission to nurture a diverse, inclusive community dedicated to alleviating suffering and improving health and well-being for all.

Job responsibilities include:

• Develop and execute integrated marketing plans to achieve application and enrollment targets for assigned programs within the portfolio.
• Own and drive end-to-end management and execution of assigned marketing projects.
• Help drive the internal and external messaging process, manage approvals, and manage the distribution of that messaging to various audiences.
• Work closely with internal colleagues and manage outside vendors (designers, copywriters, digital marketing agencies) to produce high-quality design and content.
• Develop and manage budgets and reporting, emphasizing efficiency and cost containment.
• Develop and maintain reports and plans that detail marketing strategies, timelines, budgets, and performance.
• Provide regular program updates to stakeholders (leadership, marketing, education, and business development).
• Review campaign performance and adjust on an ongoing basis to improve ROI.
• Manage execution and usage of the marketing team’s owned assets (website, database, email marketing tool, project management system, etc.).
• Write, proofread, and edit various marketing and communication elements maintaining consistency with HMS and Harvard University branding and style throughout.
• Ensure accuracy and consistency of program information across all communication channels.
• Assist team with program pricing strategy via market research and leadership input.

Basic Qualifications

5 or more years of relevant experience required. **

Additional Qualifications And Skills**

• Bachelor’s degree in marketing, communications, business, or related field strongly preferred.
• Some proficiency with marketing, website content management systems, and CRM tools such as Salesforce, Marketing Cloud, and Drupal.
• Working knowledge of digital advertising platforms such as Google and LinkedIn Ads.
• Strong project management, time management, and organizational skills.
• Solid understanding of integrated marking efforts and demonstrated experience of success through the implementation of integrated marketing plans.
• Strong written and verbal communication skills.
• Copywriting, proofreading, and editing skills.
• Ability to develop productive relationships with a variety of colleagues and stakeholders.
• Decisive problem-solving skills and strong analytical skills.
• Ability to work independently as well as part of a team.
• Ability to prioritize multiple tasks from various constituents to meet ambitious deadlines.
• Digital proficiency in best practices including but not limited to email marketing, Google Analytics, and web content.
• Knowledge of relevant marketing industry trends.
• The desire to deliver consistent, accurate, high-quality work.
• Ability to think creatively and produce new and fresh ideas.

Additional Information

The health of our workforce is a priority for Harvard University. With that in mind, we strongly encourage all employees to be up-to-date on CDC-recommended vaccines.

Please note that we are currently conducting a majority of interviews and onboarding remotely and virtually. We appreciate your understanding.

The Harvard Medical School is not able to provide visa sponsorship for this position.

Not ready to apply? Join our talent community to keep in touch and learn about future opportunities! (https://www.gem.com ?formID=16341e35-cbc6-4904-88a3-09b35763307e) **

Work Format Details**

This position is based in Boston, but the work may be done primarily remote. Any remote work must be performed in a state in which Harvard is registered to do business (CA, CT, GA, IL, MA, MD, ME, NH, NJ, NY, RI, VA, VT, and WA). Individual flexible and remote work options for this role will be discussed during the interview process. Note: Harvard employees working in California must be exempt. **

Benefits**

We invite you to visit Harvard's Total Rewards website ( https://hr.harvard.edu/totalrewards ) to learn more about our outstanding benefits package, which may include:

• Paid Time Off: 3-4 weeks of accrued vacation time per year (3 weeks for support staff and 4 weeks for administrative/professional staff), 12 accrued sick days per year, 12.5 holidays plus a Winter Recess in December/January, 3 personal days per year (prorated based on date of hire), and up to 12 weeks of paid leave for new parents who are primary care givers.
• Health and Welfare: Comprehensive medical, dental, and vision benefits, disability and life insurance programs, along with voluntary benefits. Most coverage begins as of your start date.
• Work/Life and Wellness: Child and elder/adult care resources including on campus childcare centers, Employee Assistance Program, and wellness programs related to stress management, nutrition, meditation, and more.
• Retirement: University-funded retirement plan with contributions from 5% to 15% of eligible compensation, based on age and earnings with full vesting after 3 years of service.
• Tuition Assistance Program: Competitive program including $40 per class at the Harvard Extension School and reduced tuition through other participating Harvard graduate schools.
• Tuition Reimbursement: Program that provides 75% to 90% reimbursement up to $5,250 per calendar year for eligible courses taken at other accredited institutions.
• Professional Development: Programs and classes at little or no cost, including through the Harvard Center for Workplace Development and LinkedIn Learning.
• Commuting and Transportation: Various commuter options handled through the Parking Office, including discounted parking, half-priced public transportation passes and pre-tax transit passes, biking benefits, and more.
• Harvard Facilities Access, Discounts and Perks: Access to Harvard athletic and fitness facilities, libraries, campus events, credit union, and more, as well as discounts to various types of services (legal, financial, etc.) and cultural and leisure activities throughout metro-Boston.

Job Function

Communications **

Department Office Location**

USA - MA - Boston **

Job Code**

405004 Comm Professional (N) **

Work Format**

Remote **

Sub-Unit**

Salary Grade

056 **

Department**

External Education **

Union**

55 - Hvd Union Cler & Tech Workers **

Time Status**

Full-time **

Pre-Employment Screening**

Identity **

Schedule**

40 hrs. per week | Monday - Friday | 8:00 am - 5:00 pm **

Commitment to Equity, Diversity, Inclusion, and Belonging**

We are committed to cultivating an inclusive workplace culture of faculty, staff, and students with diverse backgrounds, styles, abilities, and motivations. We appreciate and leverage the capabilities, insights, and ideas of all individuals. Harvard Medical School Mission and Community Values

https://hms.harvard.edu/about-hms/campus-culture/mission-community-values-diversity-statement **

EEO Statement**

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identity, sexual orientation, pregnancy and pregnancy-related conditions, or any other characteristic protected by law. **

LinkedIn Recruiter Tag (for internal use only)**