Content Marketing Writer

Why join us

TRACTIAN is reimagining industrial systems so that every frontline maintenance worker can realize their full potential. We're building software and hardware in one place—disrupting long-standing institutions with products and experiences that better serve the ambitions of our clients.

Working at TRACTIAN allows you to push your limits, challenge the status quo and collaborate with some of the brightest minds in the industry. Our team members have the autonomy needed to accomplish challenging goals. We are a growth-stage startup and you will work directly with the founders, helping to define the vision, product and user experience. **

Marketing at TRACTIAN**

The Marketing team tells the Tractian story, determines messaging and positioning, and translates our reimagined products and features into tangible customer benefits. Our marketers—across Brand, Video, Content, and Performance—are responsible for acquiring new customers and have a deep understanding of the business. We’re a highly cross-functional team and partner most closely with the Product, Sales, BD, and Design teams to help our prospects and customers grasp how we can help them reach their full potential. **

What You'll Do**

As a Content Marketing Writer, you will be the creative force behind our content across various channels, including email marketing, landing pages, rich materials, and blog articles for TRACTIAN projects. **

Responsibilities**

Develop engaging and impactful content for various channels, such as email marketing, landing pages, rich materials, and blog articles, aligned with the Tractian brand identity.

Demonstrate agility in quickly understanding content proposals, as continuous content production will be necessary.

Personalize messages based on each channel's target audience and specific objectives, ensuring consistency in brand communication.

Collaborate effectively with marketing, design, and other interested teams to ensure seamless content integration across all platforms.

Stay updated on industry trends and innovative content approaches to ensure continuous relevance and attractiveness.

Use data analysis as an ally to decide which content truly works. **

Requirements**

Proven experience as a writer, preferably in dynamic environments.

Ability to produce engaging content for different formats and channels.

Agility in quickly understanding and executing content proposals.

Strong collaboration and communication skills.

Knowledge of SEO and best practices for web writing.

Knowledge in email marketing and best writing practices for the channel.

Advanced English writing skills. **

Bonus Points**

Certifications in Google Analytics, SEMrush, and other tools.

Experience with A/B testing and optimizing the user experience to boost on-page conversion rates.

Proficiency in scripting languages (e.g., JavaScript) to implement advanced on-page SEO enhancements.

Previous experience with on-page SEO strategies for international or multilingual markets.

Contributions to industry publications, blogs, or forums on SEO. **

Compensation**

Competitive salary and stock options

R$800/mo for you to use with food in supermarkets, restaurants and delivery

GymPass so you don't sit/work all day

Optional fully funded English / Spanish courses

30 days of paid annual leave

Education and courses stipend

Earn a trip anywhere in the world every 4 years

Day off during the week of your birthday

R$200 a month for remote work allowance

Mental health support: we cover 40% of the cost of your therapy

Health plan with national coverage and without coparticipation

Dental Insurance: we help you with dental treatment for a better quality of life.

Sports Incentive: R$300/mo extra if you practice activities

Up to R$5.000 bonus for referring new Blue Caps

I want to apply