Director, Content Marketing

Join our team as the Director of Content Marketing and build a compelling and highly differentiated outcome-based selling messaging discipline that ensures the customer’s desired outcomes are the focus of the conversation. As a skilled writer and marketer, you will be responsible for developing and executing outcome-based selling strategies that align with our brand and business goals. You will work closely with our team to support campaigns (ads, event, webinar, digital messaging), lifecycle messaging (in app onboarding and adoption, ABM accounts), email campaigns, and other supporting marketing materials that drive traffic, generate qualified leads, and support sales tactics in the sales process . Your ability to research and analyze industry trends, audience personas, and product and solution roadmaps will be critical to ensure alignment with all stakeholder teams like product engineering, product management and sales. This candidate must have strong communication skills while also understanding the power of words and how they can resonate with audiences to drive meaningful results for Procore. 

Content Marketer job responsibilities:

• Develop and execute outcome-selling content marketing strategies that align with business goals and target audience needs.

• Create high-quality, engaging content across various formats, including campaign content, blog posts, social media, videos, and infographics.

• Conduct research and analysis to identify content gaps and opportunities, and stay up-to-date with industry trends and best practices.

• Collaborate with cross-functional teams, including designers, writers, and subject matter experts , to ensure content is accurate, on-brand, and meets project deadlines.

• Optimize content for search engines and social media platforms, and track and report on key performance metrics to measure success.

• Partner with content distribution channels, including email newsletters, social media accounts, and third-party platforms, to increase reach and engagement of content.

• Continuously test and refine content marketing strategies and tactics to improve results and drive business growth.

Content Marketer job requirements:

• Align closely with all campaign leaders to ensure all assets lead with out-come selling throughout the entire customer journey.  

• Develop and execute content marketing strategies that align with business goals and target audience needs.

• Create an approach of measurement that demonstrates the impact of out-come selling to our conversion goals.  Proof that it works and is improving sales opportunities.

• Create high-quality, engaging content across various formats, including blog posts, social media, email campaigns, and video.

• Conduct research and stay up-to-date on industry trends to inform content creation and distribution.

• Collaborate with cross-functional teams, including product teams, designers, writers, and subject matter experts, to ensure content is accurate and effective.

• Optimize content for search engines and social media platforms to increase visibility and engagement.

• Monitor and analyze content performance metrics to identify areas for improvement and adjust strategies accordingly.

• Manage editorial calendars and ensure timely delivery of content.  

• Manage content output against capability of people.  More powerful campaigns with our best content vs quantity of campaigns.

• Develop and maintain relationships with industry influencers and thought leaders to increase brand awareness and credibility.

• Stay up-to-date on emerging content marketing tools and technologies to improve efficiency and effectiveness -  use AI tools for greater efficiency.  

• Continuously evaluate and improve content marketing strategies to drive business growth and achieve KPIs.

Base Pay Range $169,320 - $232,815. Eligible for Bonus Incentive Compensation. Procore is committed to offering competitive, fair, and commensurate compensation, and has provided an estimated pay range for this role. Actual compensation will be based on a candidate’s job-related skills, experience, education or training, and location.

Perks & Benefits

At Procore, we invest in our employees and provide a full range of benefits and perks to help you grow and thrive. From generous paid time off and healthcare coverage to career enrichment and development programs, learn more details about what we offer and how we empower you to be your best.

About Us

Procore Technologies is building the software that builds the world. We provide cloud-based construction management software that helps clients more efficiently build skyscrapers, hospitals, retail centers, airports, housing complexes, and more. At Procore, we have worked hard to create and maintain a culture where you can own your work and are encouraged and given resources to try new ideas. Check us out on Glassdoor to see what others are saying about working at Procore.

We are an equal-opportunity employer and welcome builders of all backgrounds. We thrive in a diverse, dynamic, and inclusive environment. We do not tolerate discrimination against employees on the basis of age, color, disability, gender, gender identity or expression, marital status, national origin, political affiliation, race, religion, sexual orientation, veteran status, or any other classification protected by law.

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