Temp Remote Marketing Operations Manager

REMOTE TEMP MARKETING OPERATIONS MANAGER AT TAX-ACCTNG SOFTWARE FINTECH FIRM Hourly Pay Rate is $46.65 to $51.65 (based upon experience, and candidate); and Great Benefits
Incredible Organization with Equally Wonderful People

A cutting-edge, tax/accounting software focused FinTech firm is looking for a highly motivated, detail-oriented, and experienced marketing professional to join its growing team as a Marketing Operations Manager for a Six (6) Month Temporary Assignment with the Possibility to Extend or Go Permanent.

In this role, you will be responsible for the end-to-end strategic management of marketing technology and processes and ensures the marketing team can seamlessly execute multi-channel programs. They support the success of the entire marketing function by identifying cross functional marketing capability needs, architecting technology solutions, collaborating to create integrated marketing tech roadmaps and work closely with external vendors and internal engineering teams to drive a holistic buying journey experience.

This is a fully remote role based anywhere on mainland USA but working East Coast Hours ; Mon-Fri; 9am-5pm with flexibility required.

TOP SKILLS (on resume) - Project Management Experience required - Proficiency in CRM Systems (SFDC, Pardot, etc.) required - Salesforce CRM required - Strategic Thinking and Problem-solving abilities required

EDUCATION/TRAINING/KNOWLEDGE/SKILLS/ABILITIES - Bachelor's Degree required - Six Plus (6+) years of related work experience required - Three Plus (3+) years of experience in B2B marketing technology required - Or equivalent combination of education and/or experience - Digital Marketing business acumen preferred - Demonstrated experience with B2B Marketing technologies, strategic planning and implementation of those technologies and overall adoption and process optimization of the stack - In depth understanding of the software development process required to deliver reliable software as a service applications (SaaS) to support the strategic vision and can articulate the value of utilizing the right platforms to tackle marketing technology use cases - Results-driven with a high sense of urgency and accountability: ability to meet business objectives, deliverables and timely completion of initiatives with a cross-functional team - Ability to lead the launch of technology tooling within marketing departments - Strong capability of reviewing, configuring, and managing marketing technology applications including Salesforce.com, Pardot or other Marketing Automation platform, Salesloft, RingLead, Drupal CMS, other core marketing technologies - Strong capability in using JIRA, GitHub, Smartsheet, etc. and the ability to create project plans and execute against them - Ability to bring forward marketing experience and insights to make sure the operations team has the necessary information to make decisions based on performance and goals - Familiar with GDPR, CCPA, etc. regulations and marketing consent practices and ability to consult with the data strategy team and legal when necessary - Creative problem solver who listens hard, is highly observant, communicative and can organize people and ideas to get things done - Ability to partner with cross functional teams (marketing, IT, design, product management, research, etc.) - Specific, or Similar in the following platforms; Salesforce CRM (required) , Pardot or other Marketing Automation Platform (MAP), Drupal/CMS, Gather Content, Salesloft or Outreach, Lean Data or RingLead, Drupal CMS, Alyce, 6Sense, ON24, Cvent, HootSuite, Media Valet, ZoomInfo, and other marketing technologies that support the end to end customer journey

JOB FUNCTIONS/RESPONSIBILITIES - Provide expert level knowledge on the Marketing Technology stack and supported features and constraints - Understand marketing pain points, our 5-year strategy, and current marketing/advertising technology stack to define a clear

and compelling strategic plan, value proposition, and then drive marketing tooling to address them and support the global team - Own the definition, documentation and deployment of the systems architecture, assessment of systems, and the development of a strategic technology roadmap for Marketing ensuring that it is in alignment with the overall IT enterprise roadmap - Utilize deep understanding of business needs to drive process and productivity improvements, reduce time to market, improve operational efficiencies, and improve the buyer's experience by optimizing our marketing technology stack - Manage marketing automation strategies and processes, proactively research and implement the latest best practices and industry standards - Provide senior level "consulting services” to internal business groups on process improvement projects designed to improve their business results - Work cross functionally with the marketing data team to define and implement a continuous lead enrichment strategy for improving the quality of the database (prospect and customer) to enable effective segmentation and profiling - Analyze the flow of lead generation to the CRM and collaborates within Marketing Operations and Sales Operations to ensure leads are routed correctly and attributed to the correct campaigns - Own the annual technology planning and prioritization roadmap against short- and long-term business requirements - Manage multiple stakeholders, deadlines, projects, budget requirements to execute the annual technology plan - Lead the design and testing of new or enhanced applications that align to the overall technology strategy - Lead the overall strategic approach, administration and management of integrations, lead routing, field mapping and optimizations of functionalities across sales, marketing and IT - Ensure the marketing technology vision and roadmap are aligned across the entire revenue engine by working closely with sales operations and finance teams - Own the definition and continual optimization of lead scoring and routing methodology to increase funnel efficiencies and conversion rates - Evaluate the campaign infrastructure and provide recommendations to continuously improve hierarchy and enable better reporting and ROI - Ensure standard QA functions and code reviews for campaigns, automation workflows, email assets, and other customer-facing assets are complete - Share best practices around segmentation, AB testing, targeting, and personalization of emails communications to the marketing managers - Enable the marketing team to build multi-step communication journeys that include integrated email and SDR outreach - Leverage marketing performance data to provide infrastructure and technology investment counsel to senior marketing leaders - Work with the IT engineering team to uncover new technical capabilities and use cases that they enable, define functionality and influence roadmap decisions for the marketing technology stack - Maintain the technology inventory and regularly identify stakeholder business requirements to optimize the adoption, usage, and value of tools and systems - Oversee the change management and adoption, including implementation of new marketing technology rollouts - May lead projects and perform other duties as assigned

OTHER QUALIFICATIONS The Winning Way behaviors that all employees need in order to meet the expectations of each other, our customers, and our partners: - Communicate with Clarity: Be clear, concise and actionable. Be relentlessly constructive. Seek and provide meaningful feedback. - Act with Urgency: Adopt an agile mentality - frequent iterations, improved speed, resilience. 80/20 rule - better is the enemy of done. Don't spend hours when minutes are enough. - Work with Purpose: Exhibit a "We Can” mindset. Results outweigh effort. Everyone understands how their role contributes. Set aside personal objectives for team results. - Drive to Decision: Cut the swirl with defined deadlines and decision points. Be clear on individual accountability and decision authority. Guided by a commitment to and accountability for customer outcomes. - Own the Outcome: Defined milestones, commitments and intended results. Assess your work in context, if you're unsure, ask. Demonstrate unwavering support for decisions.