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Performance Marketing Manager

77% Flex
Remote: 
Full Remote
Contract: 
Full time
Experience: 
Senior (5-10 years)
Work from: 
Europe

Offer summary

Qualifications:

Bachelor's degree with at least 7 years of overall marketing experience, including 5 years in the SaaS industry., Minimum of 3 years of hands-on experience managing marketing campaigns for the US market and a strong track record in executing global ABM campaigns for at least 4 years., Proficiency in platforms such as LinkedIn Ads, Google Ads, other ABM tools, GA4, Lookerstudio, and familiarity with SEO best practices..

Key responsabilities:

  • Develop and implement performance marketing strategies for user acquisition, engagement, and retention.
  • Optimize ABM campaigns globally, manage budget allocations across different channels, and collaborate with sales and product teams to align marketing efforts with business objectives.
  • Analyze campaign performance metrics, identify trends, and provide insights for enhanced marketing effectiveness. Stay abreast of industry trends and align strategies accordingly.
Plivo logo
Plivo Information Technology & Services SME https://www.plivo.com
201 - 500 Employees
About Plivo
Plivo simplifies customer engagement for leading brands like IBM, MercadoLibre, OneLogin and Zomato. Plivo’s suite of AI-driven solutions integrate seamlessly across multiple channels and enable businesses to acquire, service, and grow their global customer base. Founded in 2011, Plivo's offerings encompass programmable messaging and voice calls, OTP verification, loyalty marketing, contact center, and sales engagement.
See more Plivo offers

Job description

Logo Jobgether

Your missions

Plivo is a cloud communications platform that empowers businesses to connect, engage and interact with their customers with confidence. 

Plivo’s mission is to simplify business communications. Thousands of businesses around the globe, including IBM, Workday, Wolters Kluver, Zomato, Yahoo, and Splunk, rely on Plivo to power their voice and SMS communications on a global scale. Plivo becomes a reliable communications platform with its Premium Communications Network that spans 190+ countries.

Founded in 2011, Plivo has over 300 employees remotely across the US, India, and Europe. Plivo was a part of YCombinator and is backed by prominent investors, including Andreessen Horowitz and Battery Ventures. 
Plivo has been profitable for the past 7+ years, an unusual milestone for companies of this scale.  Plivo’s success has landed it among the leading global CPaaS (Communications Platform as a Service) companies and at the cutting edge of the CPaaS sector, which has a market size of USD 12.5 billion in 2022. It is projected to reach USD 45.3 billion over the next five years.

Plivo is a people-centric organization with a culture of ownership. We offer industry-leading compensation and benefits, including excellent healthcare coverage, to our employees.

We are seeking a seasoned Performance Marketing Manager with a deep understanding of the SaaS landscape, particularly within the US market. The ideal candidate will have extensive experience in ABM campaigns, coupled with proficiency in leveraging platforms such as LinkedIn Ads, Google Ads, and other ABM tools.

Key Responsibilities:

  • Develop and execute performance marketing strategies tailored to drive user acquisition, engagement, and retention.
  • Oversee and optimize ABM campaigns on a global scale, ensuring alignment with company objectives and target audience segments.
  • Manage and allocate budgets effectively across various marketing channels to maximize ROI.
  • Collaborate closely with the sales and product teams to align marketing efforts with business goals.
  • Analyze campaign performance metrics, identify trends, and provide actionable insights to enhance marketing effectiveness.
  • Stay updated with the latest trends and best practices in performance marketing, SaaS industry, and ABM strategies.

    • Requirements:
  • Bachelor's degree with a Minimum of 7 years of overall marketing experience with at least 5 years in the SaaS industry.
  • 3+ years of hands-on experience managing marketing initiatives targeting the US market.
  • Proven track record of successfully executing ABM campaigns on a global scale for a minimum of 4 years.
  • Expertise in LinkedIn Ads, and Google Ads, and proficiency in other ABM tools.
  • Strong analytical skills with knowledge in GA4 and Lookerstudio.
  • Understanding SEO best practices is a plus.

    • Perks & Benefits :
  • Remote first culture.
  • Home office Infra Allowance.
  • Industry-leading compensation and benefits.
  • Premium Healthcare/Wellness benefits for Employee and Family.
  • Open culture and working with a young and dynamic team.
  • Career advancement opportunities.
  • Generous vacation policy leading to great work life balance.
    •

    Required profile

    Experience

    Level of experience: Senior (5-10 years)
    Industry :
    Information Technology & Services
    Spoken language(s):
    English
    Check out the description to know which languages are mandatory.

    Hard Skills

    Campaign OptimizationGoogle Analytics 4SEM Campaign ManagementMarketing Plan DevelopmentBudget ManagementLinkedInGoogle Ad ManagerLooker

    Soft Skills

    • Analytical Thinking
    • Collaborative
    Are you interested?

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