Tagging Lead

Job Description

LI #Remote

Ford Pro is a new global business within Ford committed to commercial customer productivity. Ford Pro delivers a work-ready suite of vehicles, accessories, and services for virtually every vocation, backed by technology and engineered for uptime. A true one-stop shop, we offer a full portfolio of electrified and internal combustion vehicles designed to integrate seamlessly with the Ford Pro ecosystem, helping customers' businesses thrive today and into the new era of electrification **

In this position…**

The Tagging Lead is a member of Ford Pro's Digital & UX group within the Marketing team and will be responsible for website analytics tagging strategy & implementation across all FordPro.com global sites. Through partnership with the integrated marketing team, web dev & authoring team, and reporting team, the Tagging Lead will establish best practices for Adobe Analytics tagging which are scalable across FordPro.com sites, as well as create and manage tagging plans that follow these best practices, to be implemented across existing FordPro.com sites and new pages or content updates. **

Responsibilities**

What you'll do...

• Oversee the configuration, maintenance, and optimization of Adobe Data Collection tagging for FordPro.com sites
• Work with Reporting team & Web team to document and implement best practice tagging strategies to enable standardization of data gathered & reported
• Debug & troubleshoot tagging issues to ensure data collection accuracy
• Lead & manage tagging process, which includes request intake, creation of tagging plan, & QA of tags in staging environment. This process includes collaboration and coordination with web dev/authoring team, reporting team, and web marketing team.
• Monitor & execute multiple initiatives and projects simultaneously
• Collaborate with other Marketing teams to implement floodlight & media tags on website as needed

Qualifications

You’ll have…

• Bachelor’s degree or a combination of education and equivalent experience
• 5+ years' experience in a web analytics/data collection tagging role
• Expertise in Adobe Experience Platform Data Collection (preferred) or Google Analytics/Tag Manager, particularly in creating tagging plans & strategy
• Working knowledge of HTML/CSS and website structures

Even better, you may have...

• Experience using Adobe Analytics for reporting/data analysis
• Working knowledge of media tagging and query parameters
• Strong analytical and problem-solving skills
• Strong attention to detail and ability to prioritize tasks effectively
• Ability to thrive in a fast-paced and dynamic environment while working with multiple stakeholders and collaborators
• Process-oriented mindset with an eye for potential efficiencies
• A self-starter mentality to take initiative

This description outlines the general nature and scope of work typically performed in this job. It is not intended to be an exhaustive list of all duties, responsibilities, knowledge, skills, work requirements, etc. It may vary slightly based on business or geographic needs and is subject to being reviewed and updated periodically.

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:

• Immediate medical, dental, and prescription drug coverage
• Flexible family care, parental leave, new parent ramp-up programs, subsidized back-up childcare and more
• Vehicle discount program for employees and family members, and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.

For a detailed look at our benefits, click here: **

2024 Ford New Hire Benefits Summary**

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.