Digital Marketing Manager

Our client is a leading software firm that enables higher education institutions to increase student success and graduation rates through community engagement.They have 525+ campus partners and 4.5M+ students actively using our platform. They are a diverse and world class team poised for our next phase of rapid growth.

They are focused on helping higher education institutions globally better engage their students, improve their campuses' student life experience, and ensure that they ultimately provide success for their students.

They are currently looking for a digital marketing manager to join their global marketing team. The Digital Marketing Manager will lead on executing the digital marketing activities across all audiences.

Working as part of the marketing department, this role is responsible for developing and delivering an engaging digital marketing strategy. In addition to delivering digital marketing content, this role will also help to measure marketing activity and ensure analytics are shared and inform the wider marketing strategy.

Developing strong and innovative digital marketing strategies, using SEO, PPC, and other techniques, the Digital Marketing Manager will be tasked with driving traffic to company websites and generating interest in company products and services. Core responsibilities will include managing and enhancing the websites and social media channels.

About the job

The purpose of the Digital Marketing Manager is to develop and own the digital marketing strategy and initiatives. Playing particular attention to top-of-funnel traffic growth and optimisation of pipeline conversion rates.

Responsibilities

• Devising strategies to drive online traffic to the company websites

• Exploit and develop all websites. Ensure that key target groups are encouraged to visit the sites regularly and are nurtured through MQL, SQL and opportunity statuses

• Plan and execute all digital marketing campaigns, across SEO/SEM, PPC, Social media, and email in conjunction with the wider marketing team

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

• Collaborate with internal teams and in-house Designer to create landing pages and optimise the user experience

• Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

• Utilising a range of techniques including paid search, SEO and PPC

• Design, build and maintain social media presence and develop a community-led strategy

• Managing e-newsletters

• Supporting general marketing campaigns using digital channels and work with other departments, helping them to deliver activity digitally

• Explore new technologies and media channels to improve experience

Knowledge, Skills and Experience

• 4+ years of relevant experience in Digital Marketing and relevant qualifications

• Content creation abilities

• Highly computer literate, preferably with experience in technology

• A minimum of two years' experience in a marketing role

• Excellent understanding of marketing and project planning techniques

• Excellent communication skills with a high standard of written English

• Professional, presentable, dependable and self-motivated

• Excellent interpersonal and team working skills

What you can expect from them

• A chance to work towards an amazing mission of helping students succeed as a team member of a global tech startup

• Remote-friendly work environment:

• Terrific life benefits and health benefits

• Continuous learning and growth culture with many opportunities to develop professionally

• A chance to work with a global collaborative, friendly and diverse team