AVP, Digital and Growth Marketing

Chevron Federal Credit Union is one of the top-run credit unions in the country – and one of the largest, with over $4.8 billion in assets. Yet our corporate culture is not stuffy: the Team Spirit Committee runs fun activities and charitable events throughout the year, and work-life balance, mutual respect, diversity, and providing a voice for every employee are all important to us. As you might imagine, we provide competitive pay and great benefits, including:

• Bonus/incentives for all regular employees
• 401(k) with 8% company contribution
• Medical, dental, and vision insurance for employees and dependents paid at 80%
• PTO and paid sabbaticals
• Tuition reimbursement

GENERAL SUMMARY: 

Reporting to the SVP, Head of Marketing, the AVP, Digital and Growth Marketing owns and leads digital and growth marketing and communications strategies and execution for owned, organic and paid digital channels to drive growth in credit union members, deposits, and loans across two brands. Channels include, but are not limited to, paid and organic social media, SEM, SEO, Display, websites (front-end UX, CRO, and content and design optimization), Salesforce Marketing Cloud/CRM and all automated marketing strategies and execution, email (e.g. email journey mapping, A/B testing, list development, distribution, reporting and analysis), and owned digital across digital banking and branches as well as other potentially new media channels. Must have a performance marketing mindset and skillset, able to plan, budget, execute, target, segment, test, measure and analyze growth marketing strategies and tactics. Must be an experienced, hands-on digital marketer with creative targeted marketing ideas to engage members. Must be a digitally savvy growth driver who will roll up their sleeves and build a fresh digital marketing, website experience, and optimization practice from the ground-up for our credit union and members. Ideal candidate is also thrifty with a budget, highly analytical, strategic, data-driven, creative and curious, and humbly operates with a growth mindset.

The AVP, Digital and Growth Marketing will work hand-in-hand with the AVP, Brand Marketing & Creative; Business Development; IT; Analytics, Retail, Strategy, Consumer Lending, and other areas of the Credit Union. They will manage a Digital Marketing Manager and a CRM Administrator/Marketing Automation Specialist, setting a vision and goals for performance  marketing and website experience.

POSITION REQUIREMENTS

EXPERIENCE and EDUCATION:

• Bachelor’s degree in marketing or related field and 10 years’ experience in digital marketing or performance, ideally in a financial services business or similar
• 8+ years of SEM, SEO and digital advertising. 
• 8+ years of hands-on expert-level experience with Google Analytics, Marketing Cloud (Salesforce CRM) Platform, including AdStudio and Advanced Analytics, and Google Search Console.
• Adept with reporting platforms such as Microsite Power BI, Omniture Analytics and/or Google Analytics, and Microsoft Excel
• Strong presentation and communication skills with Microsite PowerPoint or similar
• Expert knowledge of Content Management Systems like SiteFinity and SEO and website management platforms,such as SEMRush, Screaming Frog, Google Search Console and aHrefs a plus.
• Hands-on experience managing small- and large-scale paid search, social and display  campaigns on Google Adwords and proficient in the latest features such as RLSA, DSK, and Smart/Dynamic Display and targeting strategies and tagging tools.
• Equivalent combination of education and experience may substitute for stated qualifications. 

KNOWLEDGE and SKILLS:

• Proven optimization of CRM journeys and extensive knowledge of CRM platforms, specifically Salesforce Marketing Cloud.
• Strong Google Analytics/Tag Manager capabilities.
• Proven capabilities around audience segmentation and targeted messaging.
• Strong testing capabilities.
• Compute rates, ratios, and percentages.
• Familiarity with Adobe Creative Cloud (In-design, Photoshop, Illustrator) a plus.
• HTML/CSS & Sitefinity CMS experience a plus.
• Ability to quickly learn specialized software.
• Ability to write and speak effectively in English using correct spelling and grammar.
• Basic math skills including the ability to compute rates, ratios, and percentages using a 10-key.
• Proficient in the use of basic applications in a Windows-based environment, including Outlook, Word, and Excel. Moderate keyboard skills at 40 wpm.
• Excellent customer service skills.

COMPETENCIES:

• Ability to learn quickly and adapt to change; ability to quickly learn specialized applications and systems.
• Initiative and self-direction.
• Ability to effectively communicate and collaborate with people at all levels.
• Sound problem-solving and decision-making ability, including the ability to prioritize. 
• The ability to understand and align with our core competencies through daily projects and tasks:

PHYSICAL DEMANDS:  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Work involves extensive use of computers, up to eight hours per day. Appropriate visual, dexterity and other physical abilities are required.
• May include occasional pushing, pulling, or carrying objects weighing up to 20 pounds.
• Must be able to speak and present on the telephone and/or through digital means of communication, including but not limited to Zoom/Teams/or other video technologies.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

SALARY AND BENEFITS:

Salary is based on qualifications and geographical location (Zone). Benefit information can be located on our Careers page here: https://www.chevronfcu.org/about-us/careers 

Zone 1: $111,240.00 - $152,955.00

Zone 2: $101,228.40 -  $139,189.05

Zone 3: $93,441.60 - $128,482.20 

Zone 4: $88,992.00 - $122,364.00 

EQUAL EMPLOYMENT OPPORTUNITY STATEMENT:

Chevron Federal Credit Union (CFCU) is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran status, disability, sexual orientation, gender identity, or any other protected status. CFCU participates in E-Verify.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at 800-232-8101 for assistance.

CFCU Is CPRA Compliant for California Employees and Applicants, to review the Notice at Collection, click here. To submit a request, please refer to the Careers page for the CPRA Request Form.

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