YouTube SEO Manager

About Us

The fastest rising startup in the EdTech space, focussed on Engineering and Government Job Exams and with an eye to capture UPSC, PSC, and international exams. Testbook is poised to revolutionize the industry. With a registered user base of over 3.4 Crore students, more than 450 crore questions solved on the WebApp, and a knockout Android App. Testbook has raced to the front and is ideally placed to capture bigger markets.
Testbook is the perfect incubator for talent. You come, you learn, you conquer. You train under the best mentors and become an expert in your field in your own right. That being said, the flexibility in the projects you choose, how and when you work on them, what you want to add to them is respected in this startup. You are the sole master of your work.
The IIT pedigree of the co-founders has attracted some of the brightest minds in the country to Testbook. A team that is quickly swelling in ranks, it now stands at 1000+ in-house employees and hundreds of remote interns and freelancers. And the number is rocketing weekly. Now is the time to join the force. 

Job Overview:
As a YouTube SEO Manager, you will play a crucial role in optimizing our YouTube channel's performance by implementing effective SEO strategies. You will work closely with content creators, video editors, and the marketing team to ensure that our videos rank higher in search results, leading to increased visibility, engagement, and subscriber growth.

Responsibilities:

• Keyword Research and Analysis
• Conduct comprehensive keyword research to identify trending and relevant terms in our niche.
• Analyze search trends and user behavior to optimize video titles, descriptions, and tags.
• Video Optimization:
• Develop and implement video optimization strategies to improve discoverability and click-through rates.
• Collaborate with content creators to ensure alignment between video content and SEO objectives.
• Competitor Analysis:
• Stay informed about industry trends and monitor competitor channels.
• Identify opportunities and strategies to outperform competitors in search rankings.
• Analytics and Reporting:
• Utilize YouTube analytics and other relevant tools to track and measure the effectiveness of SEO efforts.
• Prepare regular reports on key performance indicators and provide recommendations for improvement.
• Collaboration:
• Work closely with the marketing team to integrate SEO strategies into broader digital marketing campaigns.
• Collaborate with video editors to optimize thumbnail images for better click-through rates.

       Qualifications:

• Should have 2-3 years of experience in the domain.
• Proven experience as an SEO Manager with a focus on YouTube.
• Strong understanding of YouTube algorithms and ranking factors.
• Excellent knowledge of SEO tools and analytics.
• Creative thinking and problem-solving skills.
• Strong communication and collaboration skills.