Match score not available

Google Ads/PPC Specialist

Remote:

Full Remote

Contract:

Full time

Work from:

United States

Offer summary

Qualifications:

Proven experience as a PPC Manager for at least 2 years with focus on B2B, Google AdWord Certification preferrable, Strong analytical skills, attention to detail, and ability to optimize PPC campaigns based on qualified leads.

Key responsabilities:

Analyze and optimize PR agency performance at granular level, continuously collaborate with marketing team
Lead all aspects of PPC management from writing ad copy to refining landing pages, maintain campaign performance and budget pacing

Interdependence Public Relations and Communications Scaleup https://www.interdependence.com/

51 - 200 Employees

See more Interdependence offers

Job description

Your missions

Company Description

Interdependence Public Relations is a full-service digital PR and integrated marketing firm supercharged by the most advanced technology ever in public relations to maximize consistent media placements in prestigious media and industry outlets. It's an experience that stands apart. We are a passionate group of professionals partnering with people and brands to look at the big picture and drive impactful results. Our performance-driven team consists of former journalists, communicators, marketers, creative experts and more. We embrace an entrepreneurial mindset, thinking outside of the box, expert storytelling, fierce collaboration and learning new things every day.

Job Description

Interdependence Public Relations is seeking a full-time individual based anywhere within US time hours who can think strategically to bridge the gap between business objectives and the paid search process. We need someone who can connect the dots with the data. We need someone who gets B2B - lead generation, bonus points if with agency background. If you have only done B2C PPC, this is not a fit.

Analyze performance data and optimize at a granular level for a PR agency (B2B for lead generation of calls/contact us form
Drive CPA performance and not just optimize within Google for it but look at qualified vs non-qualified leads to optimize PPC program; this part is key
Build and optimize search campaigns and communicate trends and findings to leadership
Collaborate with marketing lead and CEO to share week to week performance as well as short term testing and longer term strategy/vision
Lead writing and testing ad copy, landing pages, and anything else that might impact the client journey
Daily management of campaign performance and budget pacing
Weekly report on performance and campaign progress
Drive CPA performance and not just optimize within Google for it but look at qualified vs non-qualified leads to optimize PPC program; this part is key

Qualifications

Proven experience as a PPC Manager or Digital Marketing Specialist - we will ask how you drove CPA performance and how you looked at qualified vs non-qualified leads to optimize PPC
At least two years of experience managing PPC campaigns for B2B
Google AdWords Advanced Search Certification, ideal, unless you have solid experience
An eye for detail and a mind for analytics
Balance of technical and interpersonal skills
An eagerness to learn and explore in a constantly evolving field

Additional Information

Competitive benefits package—including medical/dental/vision support, vacation/sick time/paid time off for important holidays, 401(k), Work Out Wednesdays, flexible working arrangements (i.e. working from home), Summer Fridays.