Demand Generation Manager

BaseLinker is an All-In-One Multi Channel Management System trusted by over 23k companies globally. BaseLinker offers proprietary SaaS solutions for merchants that helps them scale up, automate and optimize their businesses across all the sales channels. On top of the best-in-class own modules for Order Management, Product Warehousing, Managing Marketplace Listings and Automating Workflows it offers over 1000 integrations including: Amazon, Allegro, eBay, Etsy, Otto, Kaufland, Idealo, Shopify, WooCommerce, Magento, OpenCart, Deutsche Post, UPS, FedEx, DPD, DHL, QuickBooks, Xero, Slack, Gmail, FreshDesk and many more. We have already established partnerships with the biggest global marketplaces as well as regional leaders.

Headquartered in Poland, Breslau, Baselinker has independently-run offices across the globe (Brazil, Czech Republic, Romania, UK, DACH, US). Currently, we are experiencing exponential growth and are scaling globally. We have made a few acquisitions, set up new businesses, and grown the team significantly - already exceeding 180 professionals globally. **

Experience**

• Minimum 4 years of experience in digital marketing, preferably in a SaaS environment
• Experience in an agency setting would be a plus, with a strong background in managing Google and Facebook advertising campaigns
• good understanding of UK e-commerce ecosystem
• GA4 Certification with a deep understanding of digital analytics.
• native English speaker (content creation)

• strong analytical skills and data-driven mindset.

• ability to work independently and collaboratively in a fast-paced environment.

Tasks

• develop and execute innovative marketing strategies for our SaaS platform, focusing on market penetration and user acquisition.
• Manage and optimize PPC campaigns (Google Ads, Meta Ads, LinkedIn Ads), leveraging your expertise to maximize user acquisition and conversion.
• Utilize Google Analytics 4 (GA4) to analyze campaign performance, user behavior, and market trends and make data-driven decisions.
• Collaborate with cross-functional teams, including product development and sales, to align marketing strategies with business goals.
• Own ad creation process with a focus on compelling and relevant materials.
• Conduct market research to understand customer needs, identify new opportunities, and stay ahead of industry trends.
• Provide insights and feedback to the product team to influence product development and roadmap.

Our offer

• Own product - we decide how we want to develop
• Joining an organization in a phase of rapid growth
• We value independence
• We work remotely
• We prioritize long-term cooperation