SEO & Content Specialist

Description

***This is a fully remote position.****

El Toro Interactive is a digital marketing agency that lies in a full service eCommerce ecosystem, specializing in fashion and beauty. With aim to have the best talent in the US, so physical location is not an issue. We are seeking a highly motivated Media Buyer with 1+ years experience to join our Paid Social Media team. *****This is a Remote Position*****

Job Description:

The SEO and Content specialist will help drive and execute organic search strategies for a variety of client projects. With both SEO and Content development experience, this person will be able to form, present, and execute upon a full-suite organic media strategy. This includes benchmarking against SEO best practices as well as discovering creative solutions to SEO-related problems. Our SEO team prides ourselves on creating actionable insights and driving high-quality results to all of our clients. If you have both SEO and Content experience, this role might be perfect for you!

Position Summary:

• Optimize the organic presence for our client sites with the ability to pivot SEO recommendations based on what is working for performance; as well as utilizing SEO best practices for on-site content, technical SEO, and off-site link profiles
• Optimize existing site content aimed at target keywords and calls to action
• Develop new and engaging content for our client sites aimed at an over-arching content strategy crafted by you and the client together
• Provide support for existing analytics and SEO reporting needs including: building dashboards, setting up analytics and reporting platforms, creating reports for clients, optimizing reporting efforts to build efficiency.
• Identify opportunities to improve performance against internal and external benchmarks that fully consider marketing, revenue, other metrics and holistic reporting perspectives.
• Provide analysis recommendations to improve SEO, content, business, marketing and customer intelligence, data management, and analytics across the organization for our digital marketing clients and other partners.
• Identify trends in the data and build narratives that leadership can use to modify or generate new business proposals, product features, or marketing campaigns

Requirements

Essential Function/Responsibility:

SEO/Content Strategy:

• Develop & Execute on on-going SEO strategies aimed at improving keyword ranking, organic search traffic, and organic search revenue
• Develop a strategy for improved on-site content (tags, blogs, off-site publishing, etc)
• Create keyword-rich content for a site to improve overall site relevance

Reporting:

• Outline and analyze key metrics for comprehensive, multi-channel campaigns tied to key organizational strategies and outcomes
• Help maintain reporting standards for SEO and content programs.
• Create or improve existing, professional and easy to use, monthly and quarterly reports to present to clients.

Insights & Analysis:

• Work with digital marketing experts to analyze overall effectiveness of on-going campaigns and identify opportunities for growth.
• Provide audience segmentation insights.
• Help marketing experts process data in new ways to uncover new opportunities.

Analytics Core Competencies:

• Google Analytics
• Google Data Studio
• Google Tag Manager (other tag management platforms a plus)
• Microsoft Excel (large data sets and manipulation / analysis of data within excel)

Comfortability or Familiarity with the Following Tools (some not req but a plus!) :

• ScreamingFrog
• SEMRush
• Google Search Console
  (Tech SEO knowledge or comfortability with coding language is a plus)
• Google Adwords / DoubleClick (other Paid Search knowledge is a plus)
• Facebook Paid Advertising Analytics + Blueprint (blueprint certification is a plus)
• Social Paid Advertising experience

Experience/Role Requirements:

• 3-4 years experience in SEO, content, data, or digital marketing based roles.
• Bachelor’s degree or above

Benefits

Best-in-Class Benefits Health Care. 401k. Short/Long term Disability. Life, Dental, and Vision Insurance. Work-Life Balance. Take your birthday off! Enjoy Flex Fridays all year round.

The salary range for this role is $65,000 to $75,000; however El Toro considers several factors during the hiring process, including but not limited to, responsibilities, the role, experience, education, training, and key skills.

El Toro is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.