Conversion Rate Optimization (CRO) Specialist

Capslock builds exceptional marketing solutions for large partners in the home improvement industry. We don’t just advertise our clients’ products or services - we build long-term marketing solutions within the context of permanent partnerships.

Our people are the backbone of everything we do and are our most valuable asset. Our business model demands top talent across the board, and we aim to create conditions that attract and retain the best individuals globally.

Our Team’s diversity and ideas inspire the innovation that runs through everything we do, from unique technology to industry-leading services and customer experiences. We invite you to join us in this exciting journey of rapid growth!

We are looking for an energetic Conversion Rate Optimization (CRO) Specialist focusing on demand-generation digital marketing to join our CRO team.

The Conversion Rate Optimization (CRO) Specialist will work with the marketing team in deep collaboration with IT, Media Buying, and Data Analysts to launch and continuously optimize landing pages, implement customer & industry insights, historical trends, and published content to develop and execute innovative marketing ideas that deliver results aligned to key business objectives.

The ideal candidate is a detail-oriented and creative individual with excellent project management skills and extensive knowledge of consumer behavior.


Primary Responsibilities:
- Create and develop effective demand generation sales funnels, including landing page mockups, by leveraging customer and product usage data and tools;
- Consistently seek and share innovative ways to improve page conversion rate;
- Execute A/B testing of Landing pages and Thank You pages to drive a noticeable impact on overall conversion rates;
- Monitor and report on the performance and efficiency of marketing approaches against well-defined KPIs;
- Lead market research and analyze market trends and consumer behavior to identify new marketing opportunities within existing clients’ solutions;
- Implement and monitor tagging on Google Analytics with the help of the IT team;
- Analyze consumer behavior data with the help of Hotjar and AI applications;
- Collect and analyze data and identify trends and insights for further page improvement;
- Employ a deep understanding of marketing approaches working with creative content for cold traffic. Basic photo/video editing skills are required;
- Champion and adhere to all of Lavin’s best practices and stay on top of the latest changes to existing business models and client needs;
- Pioneer the development of chatbot strategies for landing pages and Facebook ads;
- Create and develop follow-up email strategies to increase overall conversion and set rates;
- Write dynamic and potent content in partnership with copywriting staff.

• 3+ years of conversion rate optimization experience
• Experience working with Google Analytics, HotJar, CrazyEgg, etc.
• Experience in developing content writing strategy
• Extensive knowledge of performing AB testing
• Ability to analyze qualitative and quantitative data to make informed decisions about site optimization
• Strong Project Management skills
• Minimum B2 English language level required

Why do we deserve your attention?
Not only do we offer above-market compensation, but we also offer perks and benefits that promote people’s well–being. Here are some of them:

Remote Work
We offer a truly and fully remote environment. You choose where you are the most productive and comfortable to have an impact.

Ongoing Learning
People at CapsLock are deeply inquisitive and eager to learn new knowledge and skills, that's why we support and create learning opportunities like the Free Books program, workshops, conferences, and more.

Home Office
We will cover the equipment and furniture expenses to make sure you have the best work-from-home experience.

Physical Well–Being
Fitness is more than a gym membership. We all have different tastes and preferences. That’s why we offer an allowance for a flexible fitness program that fits all.

Unlimited Sick Days
We understand that being only human means getting sick or feeling under the weather from time to time, so we guarantee you time off as long as you need to recover and get back on your feet.

Fun Stuff
There is never a shortage of fun stuff when you work with amazing people. But we like to spice things up and take them to the next level, you will soon learn how.