Consumer and Shopper Insights Analyst

Let’s be unstoppable together!

Circana (formerly IRI and NPD) is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data and deep expertise, we provide clarity that helps almost 7,000 of the world’s leading brands and retailers take action and unlock business growth. At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Learn more at www.circana.com.

At CIRCANA, we deliver growth to clients based on big data—our predictive analytics and forward-thinking insights help CPG, OTC, health care, retailers, and media companies remain relentlessly relevant, capture marketing share, connect with consumers, and deliver market-leading growth. The convergence of our proprietary, on-demand cloud-based technology and our client-focused colleagues leads to a seismic shift in drivers of success in all industries.

For CIRCANA colleagues, we focus on the moments that matter. From meaningful work and impact to continuous improvement we challenge ourselves to grow both professionally and personally. You’ll feel a true sense of connection and purpose in your work and will craft the direction of your career in a highly personalized way. No matter the department you join, you’ll find yourself constantly growing and developing the skills of the future to deliver client growth. We believe in the undeniable strength that diverse people, culture, thought, and skill brings to our business, our clients, our people, and our communities. We are committed to nurturing a dynamic culture that embraces and celebrates growth, feedback, recognition, flexibility, belonging, and wellbeing for all. **

What will I be doing?**

You will occupy a position central to the success of Circana’s Consumer & Shopper Insights practice. This is a client-facing position. Through enabling deep Consumer and Shopper Insights, you will be part of a team optimizing the relationship with one of top Consumer Packaged Goods (CPG) manufacturers.

The Analyst will have responsibility Working with panel data to generate and report on consumer analyses in conjunction with the Lead IRI Consultant.

Key client business issues include improving targeting and messaging to increase sales, driving increased consumption and identifying new product opportunities. The Analyst will identify patterns of household behavior and turn insights into implications the client can act upon.

Externally, the Analyst will work at all levels across multiple client functions including Category Management, Consumer Insights, Sales and Brand Management. Internally, they will work with their IRI client team, Product Management, Technology, the Consumer Centric Retailing team and the broader Marketing and Shopper Intelligence team. Having the out-going personality to foster collaborative internal relationships will be essential to the Analyst’s success. **

Job Responsibilities**

• Data from this unique IRI/Client database model is used throughout the client organization up to the CEO level. An important element of your responsibilities will be to collaborate with the IRI Data Production team to ensure daily operations are followed
• Monitor brand health, and communicate performance to the appropriate IRI and Client teams in a fast, engaging, and meaningful way
• Help and support strategic and thought leadership initiatives
• Serve as a liaison between the IRI and Client production team
• Execute periodic enhancements to the in-home consumption data source
• Enhance partnerships with the Client’s internal Brand teams
• Assist with execution of the internal engagement plan
• Support continued training needs

Requirements

• 2+ years of experience, retail or CPG experience or a high degree of passion and comfort with the retail and CPG manufacturer space
• Experience with consumer panel data or customer data
• Expert in PowerPoint and Excel
• Strong attention to detail, follow through, and organizational skills
• Ability to vocalize issues, ask questions, and challenge the “status quo” when appropriate
• Ability to manage multiple projects simultaneously
• Strong project management skills; proven skills to maintain focus and poise amidst concurrent and competing priorities
• Experience or potential to foster internal and external consultative client partnerships
• Proven curiosity and skills to acquire, assimilate new information with little direction
• Ability/drive to make decisions with conviction in ambiguous and fast-moving environments; must be comfortable “filling in the blanks” with only 50% of the facts at-hand
• Undergraduate degree is required; Advanced degree is a plus
• Experience may be gained in one or more of the environments below:
  • Top-tier consulting firm (i.e., Accenture)
  • CRM-oriented software firm (i.e. Peppers & Rodgers)
  • Retail (i.e., Target)
  • CPG manufacturer (i.e., Kraft)
  • Travel or hospitality (i.e., American Airlines or Starwood Resorts)
  • Market Research (i.e., Dunnhumby, InfoScout)

_The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An employee’s position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. The salary range for this role is [$47K to $80K].

_ _This job is also eligible for [bonus/incentive/commissions/equity] pay.

_ _We offer a comprehensive package of benefits including [paid time off, medical/dental/vision insurance and 401(k)] to eligible employees.

_ _You can apply for this role through [methods to apply (e.g., Careers website link and/or Intranet site for internal candidates)].

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