Match score not available

Senior Customer & Market Insights Analyst

extra holidays - extra parental leave

Remote:

Full Remote

Contract:

Full time

Experience:

Senior (5-10 years)

Work from:

United States

Offer summary

Qualifications:

Bachelor's degree in Business, Marketing, Economics, Data Science, or related field, 5+ years of experience in market research, competitive intelligence, or data analysis, Healthcare industry knowledge and database experience (e.g., IQVIA), Proficiency with CRM and BI tools, particularly Excel and PowerPoint, Strong analytical skills and problem-solving abilities.

Key responsabilities:

Conduct comprehensive market research and competitive analysis
Analyze quantitative and qualitative data for actionable insights
Develop strategic recommendations for product positioning and customer experience
Collaborate with cross-functional teams aligning on market insights
Establish key performance indicators (KPIs) for ongoing strategy adjustments

bioMérieux Pharmaceuticals Large https://www.biomerieux.com/

10000+ Employees

See more bioMérieux offers

Job description

Want to see more? Find all job opportunities for both BioFire and bioMérieux worldwide by clicking here.

Description

As a Senior Customer & Market Insights Analyst, you will be instrumental in providing actionable insights that inform our US market strategy and commercialization efforts. You will analyze complex data from multiple sources, generate actionable insights, and collaborate with cross-functional teams to guide decision-making processes that impact our portfolio, spanning all franchises. You have a track-record in conducting in-depth market research, partnering with external vendors, you are a data-driven storyteller that turns findings into intelligence for your stakeholders, you lead complex and cross-functional projects, to ultimately drive business impact. You will shape the Customer & Market insights practice by sharing what good looks like, engaging, and influencing stakeholders and upskilling junior team members.

Primary Duties:

Market Research: Conduct comprehensive market research and competitive analysis to identify trends, opportunities, and challenges within the IVD industry.
Data Analysis: Analyze quantitative and qualitative data from various sources, including primary research, secondary data, and market reports, to derive actionable insights.
Strategic Recommendations: Develop and present strategic recommendations based on market insights, supporting product positioning, launch strategies, lifecycle management and customer experience.
Stakeholder Collaboration: Partner with leadership for market data availability, business priorities. Work closely with cross-functional teams in marketing, sales, medical affairs, market access and finance, to ensure alignment on market insights and strategic priorities.
KPI Development and Monitoring: Establish key performance indicators (KPIs) to track market performance and inform ongoing strategy adjustments.
Trend Identification: Stay abreast of industry trends, regulatory changes, and competitive activities to provide timely and relevant insights to stakeholders.
Report Creation: Prepare high-quality reports and presentations that clearly communicate market insights and recommendations to senior leadership and other stakeholders.
Coaching: Mentor and coach junior team members in leveraging market research, data analysis and to effectively communicate and translate data into insights to shape strategies.
Oversee external vendors or agencies responsible for data collection, analysis, and market research, ensuring alignment with project objectives.

Qualifications and Experience

Bachelor’s degree in Business, Marketing, Economics, Data Science, or a related field required.
5+ years of experience in market research, competitive intelligence, data analysis, or similar roles.
Experience with sales and marketing strategies, customer segmentation, persona profiles, customer journey mapping and market entry approaches.
Experience in healthcare industry and healthcare databases such as IQVIA, DHC, Komodo.

Knowledge, Skills, and Abilities

Strong analytical and problem-solving skills with the ability to think critically and strategically.
Deep understanding of healthcare market dynamics and customer needs.
Ability to navigate large volumes of information, synthesize and uncover actionable insights.
Strong communication skills with ability to translate business questions into data-related questions and effectively articulate data-driven answers.
Proficiency with some of the following and ability to learn the others upon hire: CRM systems (e.g., Salesforce), market research tools (e.g., Qualtrics), BI tools (e.g., Tableau).
Strong proficiency with Excel, PowerPoint, Word, etc.
Ability to work independently as well as collaboratively in a team environment.
Excellent attention to detail.

BioFire Diagnostics, LLC. is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.
Please be advised that the receipt of satisfactory responses to reference requests and the provision of satisfactory proof of an applicant’s identity and legal authorization to work in the United States are required of all new hires. Any misrepresentation, falsification, or material omission may result in the failure to receive an offer, the retraction of an offer, or if already hired, dismissal. If you are a qualified individual with a disability, you may request a reasonable accommodation in BioFire Diagnostics’ application process by contacting us via telephone at (385) 770-1132, by email at [email protected], or by dialing 711 for access to Telecommunications Relay Services (TRS).