Customer Insights & Analytics Manager (m/f/d)

Grow with us – Start your career at IU International University!

We are currently looking for a Customer Insights & Analytics Manager (m/f/d) to join our UK team. This is a full-time permanent position. The role is remote within the UK or Germany. Additionally, you will have the chance to attend occasional in-person meetings in London and Germany.

Your tasks:

• Own the customer insights and analytics initiatives and projects in the UK Growth team for our entity LIBF (London Institute of Banking and Finance) 

• Create a deep understanding of our customers with quantitative data from multiple sources, including web analytics, performance marketing and CRM 

• Develop customer segments based on behaviours, preferences, and other relevant criteria to inform more personalised marketing strategies and experiences 

• Independently investigate customer data to identify noticeable patterns or irregularities in customer behaviour 

• Develop hypotheses on how to improve the customer experience and increase conversion together with relevant stakeholders 

• Closely collaborate with UX, Product Owners, Marketing, Website, Content and CRM to test improvements to the customer experience along the entire customer journey 

• Analyse the impact of tests on key performance metrics and generate deep-dive analyses to communicate insights to senior leadership and other relevant stakeholders 

• Report directly to the Head of Growth International and work closely together to inform steering and prioritisation of growth initiatives along the customer journey for LIBF  

Your profile:

• 3+ years of experience in a customer insights and analytics role with a strong focus on conversion optimisation, ideally from an e-commerce or B2C software/app environment 

• Degree in data analytics, marketing analytics, business intelligence or another similar qualification with relevant practical experience, ideally from an e-commerce or B2C software/app environment 

• Curious mindset with a track record of independent data exploration 

• Passion for developing hypotheses based on data, as well as a creativity in conceptualising tests 

• Strong knowledge of personalisation related topics and a passion for using data to optimise the user experience  

• Sound knowledge of the application of agile methods and implementation of agile principles 

• Fluent english skills in speaking and writing

We offer:

• Design your ideal career and pathway: Explosive growth across brands in multiple countries enables great opportunities.

• Work from home, work from anywhere: We blur the lines between local and remote by embracing collaborative technologies. Working from abroad for a while sounds good to you? No problem thanks to our WorkFlex benefit.

• Flexible working times: It’s your call. We trust you will get things done.

• Up level your education: Enjoy free up-skilling courses, language courses & discounted degree courses. There is always something new to learn!

• Get a good rest: We push ourselves every day to go above and beyond. But we also take the time to recharge our batteries: with 30 days of annual vacation for all employees.

• A workplace pension if you are resident in the UK.

Become part of our UK Go To Market team, bringing a brand new type of education to the UK through our brand LIBF.

You find yourself in this profile and are looking for a new challenge? Then apply online now via our career portal.

If you have any further questions, please feel free to contact Marina at marina.meissner@iu.org.

You can find more information at www.iu.org.

Words are followed by deeds: We take our “Culture Of Everyone” very seriously and would like to point out once again that you are welcome to join us, regardless of your origin, religion, gender, age or sexual orientation. Even if you have a disability, our doors are open to you. We look forward to a diverse coexistence here at the IU!