Senior Business Analyst - Retail

COMPANY OVERVIEW

The AI-Powered Decision Engine for Customer-First Products

About First Insight 💡  
First Insight is a global leader in AI-powered decision-making, trusted by brands like Gap, Under Armour, Marks & Spencer (M&S), Woolworths, Family Dollar, and Kohl’s. Leveraging advanced AI technologies—including Agentic AI, generative AI, machine learning, and human computational modeling—combined with real-time consumer data, First Insight transforms consumer insights into profitable strategies that drive measurable business success.

Powered by its proprietary Voice of the Customer AI platform and Value Score™, First Insight enables businesses to evaluate the value of strategies, products, people, and experiences. First Insight helps companies confidently design, price, and market offerings that resonate with consumers, ensuring every decision aligns with market demand and delivers positive financial impact.

With 17 years of innovation in AI and predictive analytics, First Insight empowers businesses across several consumer-focused industries – including retail, apparel, footwear, automotive, home goods, consumer packaged goods, and hospitality - to outpace competitors by deeply understanding and responding to changing customer needs. From concept to conversion, First Insight equips companies to create offerings customers love while achieving higher revenue, stronger margins, and deeper customer loyalty.

 As we continue to grow, we are seeking a high performance, self-motivated, experienced professional who is looking for an opportunity to help drive our business as a Senior Business Analyst. The Senior Business Analyst, Retail at First Insight is an integral part of First Insight and serves as a vital link between its technical solution offering and driving the strategic business growth of our customers. 

Our talented team members are the reason for the growth of the use of our value-driving solutions. First Insight empowers and supports our team members by providing:

• Professional Training
• Dynamic, creative, professional and supportive team environment
• Full benefits package provided including Health, Dental, Vision, 401K, Life Ins, and Paid Time Off
• Opportunity for rewarding contribution and career growth
• Opportunity to work remote 80-90% of the time (minimal travel required)

Responsibilities

Strategy & Planning

• Implement existing and develop new strategic and financial models to quantify the value of First Insight’s predictive analytics solutions on the sales, gross margin and relatable KPIs of First Insight’s customers.
• Work directly with First Insight’s Analysis & Customer Success teams to identify & analyze customer pain points, identify opportunities and apply analytic methods to demonstrate and increase customer value.
• Execute initiatives related to profitability, customer retention, loyalty, security, and processing integrity.
• Participate as needed as Subject Matter Expert in Retail, Product, GTM strategy and Business Analysis.

As a Sr. Retail Business Analyst you will:

• Receive sales and performance data for agreed upon metrics of analysis. Clean data according to First Insight process and best practice to ensure accurate correlation of data based upon agreed metrics. According to best practice, correlate customer performance data with First Insight results data.
• Demonstrate how First Insight’s solutions can actionably impact a customers’ strategic and tactical goals in product to market decisions delivering a significant positive impact to operational performance and profitability.
• Participate and present in customer meetings.
• Transfer knowledge on how to interpret and apply data of FI’s solution suite to support decisions to attain optimal business results.
• Engage with customers and internal team to understand and identify opportunities to further support our customer’s achievement of business goals and improve KPIs
• Showcase current best practices and successes - highlighting the early and ongoing value of FI solutions and partnership.
• Pay close attention to project team needs, anticipate problems, and recommend solutions.
• Work with customers to analyze information that comes from First Insight’s testing protocols.

Operational Management:

• Communicate with members of the organization, particularly in the areas of business analysis, data collection, data analysis and management, value quantification and Insight Best Practices.
• Learn and effectively communicate company’s value message to our customers.

Position Requirements

Education 

• University degree in the field of mathematics, applied mathematics, statistics, finance, economics, and/or business analytics plus 15 years of experience in Retail Business Analytics

OR

• MBA with focus in business analytics, applied mathematics, finance, or economics plus 5-10 yrs of Retail Business Analytics

• Knowledge & Experience

• Advanced analytic skills
• Established proficiency in Retail Business Analytics
• MS Office with advanced Excel skills.
• Ability to analyze and translate business problems to action plans.
• Deep understanding of product to market processes and KPIs (metrics) for retail
• Experience with statistical analysis software tools such as R, SAS, SPSS, or other statistical software package.
• Skill with Python

Personal Attributes

• Superior analytical, evaluative, and problem-solving abilities.
• Ability to articulate ideas to both technical and non-technical audiences.
• Keen attention to detail.
• Exceptionally self-motivated and directed.
• Ability to set and manage priorities judiciously.
• Excellent written and oral communication skills.
• Excellent collaborative and interpersonal skills.
• Ability to think creatively and in broad terms to develop opportunities for the company.

Must be authorized to work in the US

Look us up! www.firstinsight.com

BENEFITS & PERKS

First Insight offers a competitive salary; paid employee healthcare coverage; a 401(k) with company match; employer-paid life and long-term disability insurance; and a generous Paid Time Off (PTO) package including paid holidays and sick days and a positive team environment.