Career Opportunities: Marketing Platform Manager - Inbound Engagement Channels (420504)

 We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

This is a global role, which can be executed from around the globe.

Join the dynamic Marketing Automation & Platforms (MAP) team as a Marketing Platform Manager for Inbound Engagement Channels. We are seeking a highly motivated individual to drive SAP’s technology strategy for inbound prospecting technology used by business development representatives. This role will be instrumental in establishing the foundation to deliver an exceptional personalized experience for SAP's customers.

As the Platform Manager, you will play a pivotal role in shaping the technological roadmap for marketing capabilities across shared platforms between business development and sales including CRM and Outreach.io. You will also lead the implementation, configuration and day-to-day management of new AI-driven technologies for live inbound channels, such as chat and phone. 

Expectations & Tasks:

• Work with business stakeholders in Marketing Business Development, Data Strategy and IT to gather business requirements for tech and data requirements related to systems supporting inbound lead flows and lead qualification.  
• Proactively identify opportunities for improvement and implement changes in alignment with lead qualification best practices, aiming to deliver better business outcomes. 
• Plan & prioritize the IT roadmap to align with the business roadmap continuously assessing critical business needs and expected benefits.  
• Oversee and own End2End testing of new platform features and integrations, working closely with IT and business teams. 
• Document technical deliverables and optimizations and create processes that enable marketers to leverage the new technologies and data insights. Implement a Train-the-Trainer approach for knowledge sharing. 
• Manage the configuration and ongoing maintenance of platforms and capabilities, ensuring that all features, workflows, and integrations are set up and working correctly. 
• Continuously monitor and optimize the platforms to ensure they are operating at peak performance.  
• Identify and resolve issues related to the platforms, including system errors, data synchronization issues, and user functionality problems. 

Your Profile:

• Bachelor's or master's degree in marketing or a related field. 
• Minimum of 5 years of work experience in Marketing Technology. 
• Tech-savvy with a solid background in Marketing Technology and Marketing Business Strategy. 
• Experience designing data flows across multiple systems. 
• Proven experience in managing complex technology implementations involving multiple systems, such as CRM, CDP, Adobe Marketo, Outreach.io. 
• Hands-on experience in Outreach.io, a Customer Relationship Management / Customer Data Platform system is a plus. 
• Exceptional communication, organizational, time management, and change management skills. 
• Highly Adaptable and able to thrive in a rapidly changing environment, effectively managing uncertainty and frequent changes. 
• Ability to work across multiple time zones as the position is on a global team. 
• Ability to work independently and collaboratively in an interdisciplinary team. 
• Fluent in English, both written & spoken. 
• Experience in the software industry or a similar role is a plus. 
• Adaptability to evolving marketing trends and technologies is crucial.

​Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Successful candidates might be required to undergo a background verification with an external vendor.

Requisition ID: 420504  | Work Area: Marketing  | Expected Travel: 0 - 10%  | Career Status: Professional  | Employment Type: Regular Full Time   | Additional Locations: Virtual - Global #LI-Hybrid.