Social Media Specialist - ZR_20859_JOB

This is a remote position.

Schedule:

• 20 hours per week
  
• Monday to Friday, flexible between 9AM to 5PM Auckland, NZ

Client Timezone: New Zealand Time Zone

Client Overview

Join an innovative children’s entertainment and education company that’s making waves in New Zealand! This dynamic business is on a mission to teach, entertain, and inspire young minds through a unique blend of live performances, online content, and educational programs. With a focus on New Zealand Sign Language, self-belief, and personal growth, they’re not just entertaining kids – they’re shaping the future. As they embark on an exciting digital expansion, they’re looking for a creative and driven Social Media Specialist to help them reach new heights in the online world.

Job Description

Are you passionate about creating engaging content that educates and entertains? Do you have a knack for growing online communities and a deep understanding of social media trends? This is your chance to make a real difference in children’s lives while flexing your digital marketing muscles. As the Social Media Specialist for this forward-thinking company, you’ll be at the forefront of their digital transformation, spearheading the launch and growth of their YouTube channel while managing a suite of social media platforms. You’ll craft compelling content strategies, create eye-catching posts, and build a vibrant online community. Your work will directly impact the company’s reach and revenue, helping to spread their positive message to children across New Zealand and beyond.

Responsibilities

• Develop and execute a comprehensive social media strategy, with a primary focus on launching and growing a successful YouTube channel
  
• Create, curate, and schedule engaging content across multiple platforms, ensuring a balance between entertainment and education for a young audience
  
• Manage the posting schedule, including at least two YouTube videos per week and regular stories on other platforms
  
• Foster community engagement through responsive communication and creative interaction strategies
  
• Design and implement social media advertising campaigns, with a focus on Meta (Facebook) platforms
  
• Collaborate with the business owners on content ideation, bringing fresh ideas to the table that align with the company’s mission and values
  
• Assist with video editing and content creation to ensure a cohesive brand voice across all channels
  
• Stay ahead of social media trends and platform updates, adapting strategies to maximize reach and engagement
  
• Analyze social media metrics and provide regular performance reports, offering insights and recommendations for continuous improvement
  
• Contribute to the development of monetization strategies for social media platforms, helping to generate additional revenue streams
  

Requirements

• 3+ years of experience in social media management, preferably in the education or children’s entertainment sector
  
• Proven track record of growing social media accounts and significantly increasing engagement
  
• Expert-level knowledge of various social media platforms, with particular emphasis on YouTube and Facebook
  
• Demonstrated success in running effective social media advertising campaigns, especially on Meta platforms
  
• Exceptional content creation skills, including copywriting and basic video editing
  
• Strong analytical skills with the ability to interpret social media metrics and translate them into actionable insights
  
• Self-motivated with excellent time management skills, capable of thriving in a remote work environment
  
• Fluency in English is essential; knowledge of New Zealand Sign Language is a significant plus
  
• Passion for children’s education and entertainment, with a creative flair for producing content that resonates with young audiences and their parents
  
• Ability to adapt to the company’s unique voice and mission while bringing innovative ideas to the table