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Senior Director, Growth Marketing Expansion

extra holidays - extra parental leave
Remote: 
Full Remote
Contract: 
Full time
Work from: 
United States

Offer summary

Qualifications:

Bachelor’s degree in Marketing, Business, or a related field; MBA preferred., 7+ years of experience managing and implementing digital and multi-channel marketing plans., Proficiency in Google Ads and Facebook advertising, including audience targeting and measurement., Strong skills in marketing analytics, budget management, and cross-functional leadership..

Key responsabilities:

  • Develop and implement marketing strategies to enhance lead generation and customer acquisition.
  • Oversee multi-channel digital marketing campaigns and optimize performance across the marketing funnel.
  • Manage a multi-million-dollar marketing budget and provide data-backed recommendations for optimization.
  • Build and mentor a high-performing marketing team while collaborating with cross-functional partners.

Academic Partnerships logo
Academic Partnerships E-learning SME http://www.academicpartnerships.com/
501 - 1000 Employees
See all jobs

Job description

Risepoint assists primarily regional universities in increasing their access and impact by making their academic programs available to students online. Founded in 2007, Risepoint's mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students. Risepoint brings single-minded dedication to student success, an integrated set of services, and data-driven performance to our collaboration with university partners.

The Growth Marketing Department is responsible for driving growth and optimizing digital marketing performance through data-driven strategies. The team focuses on branding, demand generation, conversion optimization, and customer acquisition across multiple digital channels. Key functions within the department include:  

  • Digital & Paid Media Marketing  

  • Lead Generation & Conversion Optimization 

  • Brand & Creative Strategy, Execution & Optimization 

  • Marketing Analytics & Performance Optimization 

  • Cross-functional Collaboration  

Job Summary 

The Director of Growth Marketing – Expansion Segment is responsible for developing and executing marketing strategies that drive lead generation and revenue growth for new and emerging partners. This role will lead go-to-marketing strategies and digital marketing performance management across multiple channels, including paid search, display, social media, and emerging platforms for Expansion Partners. The Director will collaborate cross-functionally with product marketing, creative, UX, etc. to align marketing strategies with business objectives while managing multi-million-dollar budgets and external agency relationships. 

 

This leadership position requires a data-driven mindset, strong strategic acumen, and hands-on expertise in go-to-market strategies, performance marketing, making it ideal for a growth-oriented professional who thrives in a fast-paced environment. 

 

 

Key Duties and Responsibilities 

Description 

Growth Marketing Strategy & Execution:  

  • Develop and implement marketing strategies to enhance lead generation and customer acquisition. 

  • Drive go-to-market strategies for new partners and optimization strategies for emerging partners to improve conversion rates and ROI. 

  • Ensure alignment of marketing efforts with overall business objectives and revenue goals. 

Digital Marketing & Performance Optimization: 

  • Oversee multi-channel digital marketing campaigns, including paid search, display (prospecting, retargeting, remarketing), social media, paid aggregators, and emerging channels. 

  • Monitor and optimize performance across the entire marketing and enrollment funnel, including engagement, front-end and back-end conversion metrics. 

  •  Track and analyze key performance indicators (KPIs) to ensure data-driven decision-making and continuous improvement.

Team & Partnership Leadership  

  • Support management of multiple media partners and an internal team to ensure delivery on all KPIs. 

  • Build and mentor a high-performing marketing team, fostering innovation and collaboration. 

  • Serve as a leader and subject matter expert, presenting key insights to cross-functional leadership. 

 

 

Budget & Forecasting  

  • Manage a multi-million-dollar marketing budget, ensuring efficient resource allocation. 

  • Support forecasting, performance modeling, and trend analysis, working closely with manager and cross-functional leaders. 

  • Provide data-backed recommendations to optimize marketing spend and maximize ROI. 

Additional Position Responsibilities 

 

  • Perform in accordance with Risepoint Policies 

  • Perform other duties as assigned 

 

QUALIFICATIONS 

Education Level 

Bachelor’s degree 

Master’s degree 

Education Details 

Marketing, Business, related field 

MBA, Master’s in related field

 

Required / Preferred 

Required 

Preferred 

Experience Level 

7+ years’ experience managing and implementing digital and multi-channel marketing plans - Required 

 

Licenses & Certifications 

Google Ads Certification 

Meta (Facebook) Blueprint Certification 

Licenses & Certification Details 

Demonstrates proficiency in Google Ads, including search, display, and video - Required

Expertise in Facebook and Instagram advertising, including audience targeting and measurement - Preffered

 

Skills/Knowledge/Abilities 

Required

Paid Media Strategy 

Lead Generation & Funnel Optimization 

Marketing Analytics & Data 

A/B Testing & Performance Optimization 

Cross-functional Leadership 

Budget Management 

Digital Marketing Platforms (Google Ads, Meta, LinkedIn, Tik Tok, etc.) 

Communication & Presentation Skills 

Project Management  

Preferred

Google GA4 

Salesforce Marketing Cloud 

 

 

Risepoint is an equal opportunity employer.  We celebrate diversity and are committed to creating an equitable environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other characteristic protected by applicable state or federal laws. 

Risepoint is an equal opportunity employer and supports a diverse and inclusive workforce.

Risepoint offers the following comprehensive benefits:

  • 18 days PTO + Winter Shutdown 
  • 12 designated holidays + 1 floating holiday 
  • Medical – four options  
  • Dental 
  • Vision 
  • Life & Disability (company paid) 
  • Flexible Spending Account & Health Savings Account 
  • Retirement plan with company match 
  • Maternity / Paternity / Parental Leave (company paid) 
  • Volunteer Time Off 

Supplemental Benefits:

  • Wellness program
  • Alternative medicine options
  • Pet discounts
  • Accident, Critical Illness and Hospital Indemnity

Personal and Professional Development:

  • Continuous Professional and Leadership Development Programs 
  • Tuition Reimbursement for employees and their dependents 
  • Rewards & Recognition programs

Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.

Required profile

Experience

Industry :
E-learning
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Other Skills

  • Communication
Are you interested?

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