Offer summary

Qualifications:

At least 6 years of experience in advertising and marketing copywriting., Strong portfolio showcasing medium to long-form copywriting skills., Experience writing for the financial and technology industries., Familiarity with UX writing and SEO copywriting techniques..

Key responsabilities:

Create copy for a website redesign focusing on client-centric content.

Produce various web pages including homepage, industry pages, use case pages, and product pages.

Incorporate targeted keywords for SEO while ensuring clarity and engagement.

Collaborate with team members across Strategy, Creative, and Technology departments.

Job description

We are looking for a freelance Senior Copywriter who has experience writing medium-form, industry-specific marketing copy for big brands. They’ll need to quickly ramp up on a brand voice as well as industry language and nomenclature in order to create copy that balances technical language with brand voice in a way that is easily understood, clearly communicates benefits, and persuades new and existing customers to engage with the client. A background in UX writing, marketing and advertising copywriting, experience writing web copy, and a portfolio that shows medium to long-form copywriting is key.

What You’ll Do

Provide copy for a website redesign for our client’s B2B Enterprise Business vertical to be more client centric, (vs product centric) focusing on industries and user-needs
Drive awareness about how the client can help global Fortune 500 companies address critical pain points, build a reputation for their capabilities and expertise and engage key decision makers to connect with their content and experts
Produce 1 Homepage, 8 Industry pages, 20 Use Case pages and 15 Product pages
No more than ~1,500 words per page with two rounds of review per page (in copy deck form)
SEO Copywriting: Strategically incorporate targeted keywords into titles, headings, body text, and meta descriptions to optimize content for search engines while maintaining clarity and engagement

What We’re Looking For

Someone who is available to work remotely for an average of 12-24 hours/week from March 21 – May May 19 (Phase 1) with potential to extend throughout the remainder of 2025 (Phase 2 & 3)
A fantastic portfolio and at least 6 years’ experience in advertising and marketing
Demonstrated expertise writing for the financial and technology industries
Demonstrated experience writing for web, mobile, social and emerging platforms
Ability to partner with a wide variety of team members including Strategy, Creative, and Technology teams

POP is an Equal Opportunity Employer that is committed to an inclusive and diverse workplace. All qualified candidates will receive consideration for employment. POP will not discriminate on the basis of race, national origin, gender, gender identity or expression, sexual orientation, protected veteran status, physical or mental disability, age, or other legally protected status. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to [email protected].

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