Sr Digital Product Owner – Plasma Derived Therapies

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Job Description

About the role:
The Digital Product, Senior Manager leads a product initiative within the Takeda portfolio, focusing on customer needs, strategic product roadmap, and go-to-market strategy. This role ensures the product aligns with business objectives and delivers value across the organization.

• ·We are seeking an experienced and innovative Senior Digital Product Owner to lead our Salesforce Marketing Cloud engagement (SFMC) & personalization initiatives. This role is crucial in driving our digital marketing strategies and enhancing customer experiences through the effective use of SFMC.
• ·       This role will serve as the product owner and subject matter expert for Salesforce Marketing Cloud
• ·       Work to define and maintain the product vision for SFMC-based solutions, aligning with overall PDT business strategy and customer needs

ACCOUNTABILITIES

• Define and maintain the product vision for SFMC-based solutions, aligning with overall business strategy and customer needs.
• Lead Agile/Scrum teams through the product development lifecycle for SFMC features and integrations.
• Coordinate with other Product Owners to translate requirements into architecture for key SFMC solutions.
• Prioritize activities across development and operations, managing requests and change orders.
  Structure, plan, and lead design sessions for SFMC implementations.
  Develop and communicate sprint goals, ensuring acceptance criteria are met.
  Identify opportunities to simplify, automate, and consolidate across lines of business or products.
• Work closely with UX designers and software engineers to deliver optimal customer experiences within SFMC.
• Conduct usability studies and analyze user feedback to identify product enhancement opportunities.
• Executes prioritized feature roadmap, target outcomes, and product performance metrics.
• Supports the creation of stories, epics, and themes with defined acceptance criteria for development. Maintain and manage user stories and backlog.
• Understands voice of customer and how to solve business problems with the right technology solutions
• Reviews materials created on customer needs through primary/secondary research such as focus groups, interviews, observations, and data.
• Work with a Core Team of engineers to provide market/customer context, build detailed requirement stories that define product solutions to customer needs, define phased execution of requirements where necessary, and answer questions as needed.
• Support the development of a deep contextual understanding of our customers, our users, and their needs.
• Understand how particular capability enhances moments of the customer journey.
• Prepares materials to demonstrates ability to provide level of transparency and visibility with cross-functional partners including leadership and stakeholders.
• Comfortable generating and evaluating data to guide decisions.
• Collect information that steers implementation partners and making decisions
• Ensure the product follows all company and departmental policies, procedures, and standards.

DIMENSIONS AND ASPECTS

Technical/Functional (Line) Expertise

• Deep and functional understanding of Digital Omnichannel engagement processes, needs, capabilities, compliance needs, etc.
• Deep understanding of current technology topics (e.g., Salesforce cloud products and platforms, Digital Marketing and CRM products, micro-service architectures, automation, and API integration);
• Strong knowledge of software development lifecycle and experience in Agile methodologies and tools (e.g., Jira, Confluence, Miro, etc.).

Leadership

• A strategic mindset, able to see the big picture and able to create and articulate our Donor Services vision
• Able to influence peers and other leaders on overall strategy (vision, capabilities, platform, providers, roadmap)
• Able to create a technology roadmap and to lead a team towards this technology roadmap  
• Strong communication skills with the ability to articulate and optimize design based on the value to the user and the business.

Decision-making and Autonomy

• Ability to make autonomous decisions in the best interest of serving the needs of business and Takeda
• Ability to connect, orchestrate and influence different stakeholders from various departments and vendors to drive for affordable and usable solutions and drive business value
• Able to influence stakeholders in a complex organization, with the ability to ensure delivery and maintenance of customer experience solutions at all levels of the organization

Interaction

• Able to clearly communicate and foster alignment across all levels of the organization
• Is required to build strong working partnerships with Business leaders and the DDT team. 
• Build strong cross-functional relationships with team members from multiple functions and teams (e.g. DDT, Enterprise Architects, ICS Chapter Leads, etc.)
• Able to strongly influence the adoption and utilization of External experience solutions across BU’s
• Strong ability to build external partnerships with industry partners and suppliers
• Be a trusted advisor to the business.

Innovation

• Shape and innovate technology to be developed within Donor/customer experience and applied across Takeda’s product teams, business units and global functions;
• Function as a thought leader and evangelist for innovative technology including perspectives on starts ups and new innovative products;
• Continually innovate to produce improved customer experience products/services to support the needs of rapidly innovating product teams.

Complexity

• The successful candidate in this role must be able to cooperate with and inspire various stakeholders across all business and technical domains and in all world regions;
• The role must set up and continuously shape the development of innovative product roadmap within the Donor Experience ecosystem, third-party vendors, and across Takeda stakeholders

EDUCATION, BEHAVIOURAL COMPETENCIES AND SKILLS: 

Essential

• Minimum 5 years of IT experience with a bachelor's degree or 7 years IT experience without a Bachelor's Degree.
• Bachelor's degree in marketing, communications, business, or related field.
  7+ years of experience in product management, with a focus on marketing technology or CRM platforms.
• Salesforce Marketing Cloud (SFMC) certification is required.
• Deep understanding and experience of marking cloud engagement & personalization is a must.
• Strong understanding of Agile/Scrum methodologies and processes.
• Experience in building and launching multi-channel marketing campaigns.
• Deep knowledge of marketing automation, email marketing, and customer journey orchestration.
• Excellent verbal, written, and presentation skills.
• Demonstrated ability to lead and influence cross-functional teams.
• Strong analytical skills with the ability to use data to inform decisions and measure impact.
• Experience with Salesforce products like Marketing Cloud, Personalization, Data Cloud, Mulesoft and related products
• Experience in agile and SAFE methodologies and software development lifecycle; requirements Definition & Analysis, Product Development & Delivery (e.g., MVP), Design Thinking, Customer Experience (CX), and UI/UX Tools & Methodologies, Backlog, Epic & Story
• Experience working in a life sciences environment and/or familiarity with Takeda is strongly preferred.
• Proficiency with Microsoft Office suite (e.g., Word, Excel, PowerPoint, Project, Outlook).
• Experience with planning and managing all phases of system development (e.g., requirements gathering, design, configuration, development, commercial off-the-shelf software (COTS) selection, testing, conversion, and application support).
• Ability to write and speak in the English language.

Desired

• Master’s Degree
• Familiarity with regulated systems – the general level of understanding of computer systems validation.
• Experience with Salesforce Health Cloud
• Experience with analytical tools (Databricks/PowerBI/MCI)

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