Senior Performance Marketing Manager

Why Planful 

Planful exists to enrich the world by helping our customers and our people achieve peak performance. To foster the best in class work we’re so proud of, we’ve created a best in class culture, including:

• 2 volunteer days per year, Birthday PTO, and quarterly company Wellness Days
• 3 months supply of diapers and meal deliveries for the first month of your Maternity/Paternity leave
• Annual Planful Palooza, our in-person, company-wide culture kickoff held in cities like San Diego, Denver, Austin, and most recently Palm Beach
• Team-specific off-sites in cities like New York, Sonoma, or our brand new HQ based in downtown San Francisco 
• Remote first culture with benefits such as home office setup, and monthly wifi and cell phone reimbursements 
• Company-wide Mentorship program with Executive sponsorship of CFO and Manager-specific monthly training programs
• Employee Resource Groups such as Women of Planful, LatinX at Planful, Parents of Planful, and many more. We encourage our teammates to bring their authentic selves to the team, and have full support in creating new ERGs & communities along the way

About the Role

We are looking for a Senior Performance Marketing Manager to spearhead our digital growth initiatives and scale our business through innovative marketing strategies. In this role, you will be accountable for developing and executing high-impact digital marketing strategies that drive customer acquisition and engagement while mentoring teams and managing key vendor relationships. The ideal candidate is a seasoned marketing professional with a proven track record in leveraging diverse channels—especially paid social campaigns—to deliver measurable business outcomes and drive continuous improvement.

Responsibilities

• Budget & Channel Leadership: Oversee large performance marketing budgets and optimize paid digital channels, including forecasting and performance measurement.
• Conversion & Campaign Optimization: Enhance the conversion funnel through ongoing testing of bidding, targeting, messaging, creative, and landing pages.
• Paid Social Strategy: Lead and optimize paid social campaigns on platforms like Meta and LinkedIn.
• Growth Initiatives: Launch inbound and expansion campaigns across new geographies and product lines.
• Testing & Insights: Design and execute A/B and multivariate tests, and share actionable insights with cross-functional teams.
• Cross-Functional Collaboration: Work closely with product marketing, demand generation, and creative teams to integrate full-lifecycle marketing strategies.
• External Partnerships: Manage relationships with agencies and vendors, including Firebrand and metadata.io.

Requirements

• 5-7 years of experience in performance marketing, with a strong focus on scaling paid social campaigns and other digital channels.
• Exceptional analytical skills and a strategic, data-driven mindset to optimize and innovate complex marketing strategies.
• Demonstrated success in managing large-scale marketing budgets and delivering measurable ROI.
• Proven ability to partner with cross-functional teams and collaborate effectively with Product Marketing, Demand Generation, and creative teams.
• Experience designing and executing robust marketing experiments, including A/B testing, to inform strategic decisions.
• Organizational and project management skills, with the aptitude to oversee multiple high-priority initiatives concurrently.
• Experience using metadata.io for paid social campaign execution is preferred.
• Familiarity with 6sense for audience segmentation and management is a plus.

Pay Transparency Statement 

At Planful our top priority is to support our employees and ensure each individual has access to equal growth opportunities. Pay decisions take into consideration the individual's skillset, experience, knowledge, qualifications for the role, and specific work location. 

Our base salary band for this role is $120,000 - $145,000 per year. More details about our company benefits can be found here: https://planful.com/jobs/