Offer summary

Qualifications:

Proven experience in SEO, SEM, and search engine analytics., Strong knowledge of Google Ads, Google Analytics, and SEO tools like Ahrefs and SEMrush., Experience with backlink strategy development and competitive analysis., Proficiency in keyword research and technical SEO, with familiarity in HTML and CSS..

Key responsabilities:

Develop and implement SEO strategies to improve organic search rankings.

Manage and optimize SEM campaigns to drive targeted traffic.

Conduct backlink audits and perform keyword research for content optimization.

Analyze search engine performance and generate SEO performance reports.

Job description

Company Overview

Voted #1 EHR by PC Mag, WRS Health delivers a fully integrated cloud based EMR and practice management solutions to its clients. We bring solutions to physicians by providing constant enhancement of our products and services including EHR, practice management, marketing, patient coordination and billing.

Job Purpose and Role:

We are seeking an SEO Specialist who will be responsible for developing and executing SEO and SEM strategies, managing backlink analysis, optimizing search engine performance, and conducting competitive analysis to stay ahead in the digital landscape. This role will work closely with the content, marketing, and web development teams to enhance our search rankings and maximize website performance.

Develop and implement SEO strategies to improve organic search rankings and website traffic.
Manage and optimize SEM campaigns (Google Ads, Bing Ads) to drive targeted traffic and improve conversion rates.
Conduct backlink audits, outreach, and link-building strategies to improve domain authority.
Perform keyword research and on-page optimization for content, metadata, and site structure.
Analyze search engine performance using Google Analytics, Google Search Console, and other SEO tools.
Monitor competitor SEO and SEM strategies, identifying opportunities for improvement.
Collaborate with content creators to ensure SEO best practices are implemented in blogs, landing pages, and website updates.
Conduct technical SEO audits, identifying and resolving issues related to site speed, indexing, and mobile optimization.
Generate SEO performance reports, tracking KPIs such as rankings, traffic, and conversion rates.
Stay up-to-date with SEO trends, Google algorithm updates, and best practices.

Qualifications

Proven years of experience in SEO, SEM, and search engine analytics.
Strong knowledge of Google Ads, Google Analytics, Google Search Console, and SEO tools (Ahrefs, SEMrush, Moz, Screaming Frog, etc.).
Experience with backlink strategy development, link-building campaigns, and competitive analysis.
Proficiency in keyword research, on-page/off-page optimization, and technical SEO.
Familiarity with HTML, CSS, and basic JavaScript for SEO purposes is a plus.
Strong analytical skills and ability to interpret SEO data to drive actionable insights.
Excellent communication and collaboration skills.

Hours: Available during standard US business hours (9am-5pm EST or 8:30am-4:30pm EST)
Location: Remote - Full time

This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities or requirements. Other duties not listed here may be assigned as necessary to ensure proper operations of the department.

WRS Health is an equal opportunity employer.

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