Offer summary

Qualifications:

University degree or college diploma in business, marketing, or related field, or five years of experience in a marketing role., A minimum of 3 years’ experience in a direct marketing role, ideally in the education space., Excellent communication skills (written, verbal, and visual/video) and strong interpersonal skills., Proficient in social media platforms and marketing tools such as Canva, Click-up, and ActiveCampaign..

Key responsabilities:

Develop unique marketing campaigns to increase enrollments for summer workshops.

Curate and create engaging social media content for platforms like LinkedIn, Facebook, and Instagram.

Create a monthly content calendar and ensure regular posting to enhance audience engagement.

Participate in brainstorming sessions and develop strategic marketing plans to boost overall engagement and online revenue.

Job description

This job is being posted on behalf of our client, Lakretz Creative Support Services. We are a 3rd party recruiting company.

We are a company that is dedicated to and celebrates the culture of inclusion and connectiveness in which ALL people belong, are essential members of their communities, and have the right to fully participate in every aspect of society.
We work with schools to directly support the inclusion of students with disabilities of all colors, ethnicities, races, gender identities and expressions, nations of origin, languages spoken, religions, sexual orientations and beliefs. Our clients are school district administrators. For this project it may be important to market to teachers as well.
We are looking to add a Marketing Specialist to support an upcoming project, specifically around creating interest and enrollments for our summer workshops.
This role is part-time contractor role, remote with virtual meetings anticipated at least once a week. After this project, the role may evolve into a more regular position. Must be available on Wednesdays.

Position Overview | Collaboration + Communication + Service
We are searching for a part-time motivated Marketing Specialist to join our team! You will help exceed company goals by developing unique campaigns and curating social media content to promote one in-person and one virtual workshop in July. You will reach potential online consumers and fill registration for both events. As a result, you will grow our audience through social media and email marketing and increase engagement on posts.
Hours: 20-25 Hours/Week
Pay: $28-30/hour
Responsibilities

Increase number of enrollments for our summer workshops, both virtually and in-person.
Increase the number of qualified leads subscribed to our email list.
Increase the number of followers on our social media platforms: LinkedIn, Facebook and Instagram.
Create monthly content calendar that allows posting a minimum of 3 times per week on both LinkedIn and IG.
Read through our current content to become familiar with our language, values, mission, and what we offer to clients.
Curate and design graphics for Instagram, Facebook, LinkedIn, and blogs/newsletters aligned with our aesthetic.
Create social media content that is engaging, in-depth, and matches our tone.
Develop strategic marketing plans for these two events. We would like those plans to also increase social media following, newsletter subscriptions, overall engagement, and online revenue.
Participate in strategic and creative development brainstorming.
Develop project plans and timelines to present to the internal team and execute them independently.
Proactively identify and resolve issues or potential issues to ensure full registration for both events.

Job Requirements

Understanding of marketing in the education space ideally
Prior experience with Instagram, Facebook, LinkedIn, YouTube, and EventBrite.
Experience with marketing specifically for workshop registration signups.
A minimum of 3 years’ experience in a direct marketing role.
University degree or college diploma in business, marketing, or related field and/or five years of experience in a marketing role.
Excellent communication skills (written, verbal, and visual/video)
Strong interpersonal skills: with an "anything is possible" mindset
Self-motivated individual who finds solutions and puts them into action
Able to handle tasks simultaneously; listen to and receive constructive criticism with grace
Growth minded individual
Fast learner with the ability to troubleshoot challenges and bring new ideas and efficiencies to the table
Strong computer skills, especially Microsoft Office (Word, Excel, PowerPoint, Teams) and Canva
Knowledge of marketing project software Click-up
Knowledge of marketing automation and scheduling platforms
Knowledge of data management platform AirTable
Knowledge of CRM tool ActiveCampaign
Willingness to attend Wednesday zoom team meetings and on other days as needed

DETAILS

This role is a 1099 contractor role expected to last until August. There could be further work and consideration for regular employment based on work performance.
Work location is remote and virtual, but the successful employee should live within the United States and be able to work during EST time zone hours.
Must have reliable access to Wi-Fi, internet, and phone.

Get to know Us
The number one value of our company is humanness first! We apply that to both our team and our clients. Within our team, that means sometimes agendas are adjusted, pauses are taken for celebrations or difficulties, and we honor each person’s unique contribution.
We are a fun and silly group of diverse people who love working together! Our meetings are very casual, starting with personal check-ins for whoever wants to share. We love adding new people who love cultures like ours!

We are engaged in anti-racism work and welcome people from BIPOC, LGBTQ and any community that has not been afforded privilege. We welcome people of diverse backgrounds, lifestyles, experiences, abilities, and perspectives. Women, BIPOC, and LGBTQ+ are strongly encouraged to apply.

Required profile