Marketing Hospitality Data, Revenue Strategy & Ads Specialist

Position: Marketing Hospitality Data, Revenue Strategy & Ads Specialist

FLSA Classification: Salary, Exempt

Reports to: Marketing Manager

Schedule: Monday-Friday, working hours are in line with the timezone in which you reside

States Eligible for Hire: AK, AR, CO, DE, FL, ME, MA, MI, MN, NY, OH, OK, PA, SC, TX, UT, VA, WA

Who We Are:

ThinkReservations is one of the leading hospitality technology platforms in the United States. With more than 2,000 businesses using our property management system, channel manager, booking engine, website design and digital marketing services, we are focused on bringing innovative tools and functionality that will allow our customers to pursue growth and deliver exceptional guest experiences. At ThinkReservations, we work together every day to be the top of mind choice in our industry as the all-in-one solution for our customers. 

Job Overview:

We are seeking a Marketing Hospitality Data & Revenue Strategy & Ads Specialist to focus our marketing efforts through in-depth data analysis and strategic insights. In this role, you will analyze marketing performance, customer behavior, and digital campaigns to drive booking conversions, enhance brand visibility, and improve guest retention. You’ll be a subject matter expert in Google Ads and support the creation of ad campaigns for other team member's clients. The ideal candidate will have a passion for data-driven decision-making and a strong understanding of the hospitality industry’s digital landscape.

Job Responsibilities:

• Stay engaged beyond transactions, provide industry insights, and anticipate client needs with consistent follow-ups.
• Use personalized marketing efforts, social proof, and competitor analysis to strengthen market positioning.
• Identify upsell and cross-sell opportunities, enhance guest satisfaction, and encourage repeat business and referrals.
• Conduct regular meetings to identify challenges, goals, and market positioning. Actively listen and personalize strategies.
• Align recommendations with business vision, offering data-driven insights and proactive opportunities.
• Collaborate with other marketing team members to create Google Ad campaigns based on the specific businesses needs and data insights for their clients.
• Analyze marketing data from digital platforms (Google Analytics, social media, email campaigns, and paid CPC ads) to optimize performance.
• Identify guest behavior patterns and trends to enhance targeting strategies.
• Provide data-driven recommendations for improving website traffic, booking conversions, and guest retention.
• Develop and maintain marketing dashboards tracking key performance indicators (KPIs).
• Make recommendations to improve marketing effectiveness across digital and offline channels.Review results from previous changes and strategizes on iterative changes based on results. 
• Provide actionable insights to enhance direct bookings and reduce reliance on third-party booking platforms.
• Monitor industry trends and provide to clients to understand the impact to  marketing strategies and competitiveness. 
• Assist clients in budget allocation and ROI analysis for different marketing channels.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Data Analytics, Business, or a related field.
• Onsite Working experience in a lodging establishment providing, front desk, PMS,, Marketing and operations highly preferred.
• Proven experience in creating and managing Google Ads campaigns for lodging businesses. 
• Proven experience in marketing analytics, data strategy, or digital marketing within the hospitality/lodging industry.
• Expertise in Google Analytics, SEO tools, project management platforms, and social media analytics. Google office suite software and Excel
• Strong knowledge of data visualization tools (Tableau, Power BI) and data analysis techniques.
• Experience with data analysis, segmentation, and performance optimization.
• Excellent problem-solving and analytical skills.
• Strong communication skills to translate data into actionable strategies.
• Experience with additional CPC platforms (Expedia, Booking, TripAdvisor, FB, Insta, Bing Ads)

What ThinkReservations Can Offer You:

• Remote first working environment
• Company Medical Insurance - We cover 100% of the employee only premium on the base plan!
• Dental, Vision, Short Term Disability, and Life Insurance available at a group rate
• 15 days PTO which increases throughout your tenure!
• Paid Sick Time that is accrued per bi-weekly pay period 
• 8 Paid Company Holidays
• Bereavement, Voting and Parental Leave
• Access to 401K Company Plan
• Equipment stipend to help you set up your home office!
• A company provided computer with any associated technical equipment such as keyboard, mouse, external monitor, etc.