Email Marketing Specialist

This is a remote position.

Role Name: Email Marketing Specialist

Schedule:

• Full-time, Monday to Friday 8 AM to 5 PM 1 hour unpaid break
  

Client Timezone: PST (San Diego-based)

Client Overview

We are an early-stage, venture-backed consumer products business founded by serial entrepreneurs with a successful record of operating and investing in health and wellness brands.

Our mission is to advance public health by producing superior alternatives to nicotine and tobacco products. These products serve as vastly healthier alternatives to smoking and vaping, and also as powerful cognitive-enhancing tools for high-performing individuals.

We are a lean, fast-moving team which prioritizes integrity and responsibility in everything we build.

Job Description

We’re looking for a highly skilled Email & SMS Strategist & Copywriter to own and execute our email and SMS marketing efforts. This role will be responsible for crafting persuasive, on-brand messaging that drives customer engagement, retention, and revenue. You’ll optimize lifecycle marketing strategies through compelling copy, segmentation, automation, and A/B testing—all while ensuring flawless execution across both channels.

Key Responsibilities

• Develop and manage email and SMS marketing campaigns across the customer lifecycle, including welcome series, promotions, product launches, retention, and win-back flows.
  
• Write high-converting, grammatically flawless, and engaging email and SMS copy in native-level English that resonates with our audience and drives action.
  
• Own and optimize automated workflows and broadcast campaigns for both email and SMS.
  
• Work closely with the design and marketing teams to ensure all messaging aligns with brand guidelines and best practices. Be ready to brief design team for upcoming email campaigns & 
  
• Conduct A/B testing, segmentation, and personalization strategies to improve engagement and conversion rates.
  
• Analyze email and SMS performance metrics (open rates, click-through rates, conversions, response rates, opt-outs) and use insights to improve effectiveness.
  
• This role reports to the CMO.
  

Qualifications

Experience: 3+ years in email and/or SMS marketing, copywriting, or direct response marketing, with a proven track record of driving engagement and revenue.

• Exceptional English Writing Skills: Ability to craft persuasive, engaging, and conversion-driven copy in native-level English with perfect grammar, spelling, and clarity.
  
• Multi-Channel Expertise: Experience in lifecycle marketing, including email and SMS automation, segmentation, and campaign execution.
  
• Analytical Mindset: Ability to track and interpret campaign performance and optimize based on data-driven insights.
  
• Technical Proficiency: Familiarity with email and SMS platforms like Klaviyo.
  
• Collaboration & Communication: Strong ability to work cross-functionally and communicate effectively in a fully English-speaking work environment.
  
• Entrepreneurial & Self-Starter Mentality: Comfortable taking ownership of projects and making data-driven decisions.
  
• Attention to Detail: Highly organized, ensuring accuracy in messaging, links, and compliance with best practices.
  

Alignment with Company Values:

• Think and act like an owner.
  
• Open and honest communicator. You tell it like it is and prefer others to do the same for you.
  
• Ability to work in a fast-paced, early-stage startup environment.
  
• Commitment to high standards and a lean, efficient working style.