EVP, Global Strategy Insights & Analytics

The EVP, Global Strategy & Insights and Analytics pioneers growth through an audience obsession that strategically blends upstream audience insights & intelligence with downstream audience attribution & measurement to supercharge marketing performance outcomes. They combine a creative, storytelling, and discovery disposition with performance, martech, and data levers that unlock meaningful marketing experiences at scale. From unpacking major cultural, categorical, and consumer forces to identifying untapped audiences via marketing science to optimizing value in the minutiae of placements, platforms, and partners, this candidate’s team will blur traditional agency siloes and unlock a 1+1 = 3 effect to GM’s business.

This candidate will take lead in the end-to-end media workflow, nurture an indispensability with senior clients, and maximize collaboration potential with external agency, consultant, and vendor partners alike. Equal parts art and science will be required for success, with verbal, written and visual communication command needing to be paired with comfort in numbers,
methodologies, and tech platforms. The ideal candidate does not need to be able to answer every question that comes their way but should be able to leverage their ‘consultant’s acumen’ to identify solutions, points of view, and pathways that drive towards concrete solutions.

As a leader of people leaders, this candidate will also be responsible for mentoring and coaching of team members – impartation of knowledge, debriefing for areas of improvement and identifying opportunities to stretch team members for growth. They will also be expected to be a role model for team culture in celebrating diversity & inclusion and contributing to an
environment that team members want to work in above and beyond salaries and titles.

Ideal Candidate Superpowers
• Insatiable curiosity – desire to explore the unknown for the sake of uncovering ‘amazing’
• Analytical horsepower – chops to translate numbers into meaningful intelligence
• Clear communicator – proficiency to take any concept and ELIF (Explain like I’m five)
• Bold Solutioner – value creator despite ambiguous, complex, undefined contexts
• Relationship hub – natural connector and ability to use network to drive collaboration

Job Description:

• Bachelor’s Degree and 15+ years’ experience in strategy, insights, research, data science, analytics, martech - automotive client + global experience a plus

• Demonstrated track record of leadership defined as exerting influence from a product, process, and people perspective

• Portfolio of past deliverables covering business intelligence, audience creation, market research, media strategy, campaign ideation, measurement reporting & attribution, martech solutions, data science modeling / engineering, performance marketing

• Success in building 360-degree relationships with stakeholders, peers and direct reports

• Experience and disposition for driving organic and new business revenue growth • Center of gravity in paid media with adjacencies into CXM, CRM, Creative, Influencer / Content / Organic Social discipline

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