At Bluebeam, we empower people to advance the way the world is built. We create smart software solutions that make construction sites more efficient, connected and safe and improve the lives of design and construction professionals everywhere.
The Social Media Manager is well-versed in all things related to social media strategy, content - curation, creation, distribution and amplification - storytelling, audience engagement and basic reporting analytics. The person in this role is well versed in current social media best practices and social content strategy as well as best practices and benchmarks for reporting on success. They also need to have basic understanding of influencer relations strategy.
The Social Media Manager works with content, creative and the broader marketing team to drive strategy globally for Bluebeam’s social media channels, grow followers and improve engagement metrics. This person must have experience in running organic social media accounts for a global, matrixed organization.
This person must be able to work flexible hours to support both European and US teams.
About the Role:
- Work Manage company’s global social media strategy from an organic perspective, including content strategy, platform optimization and audience targeting. Platforms of particular interest include LinkedIn, Instagram and YouTube.
- Develop a monthly editorial calendar with recommendations for planned social content based on business goals and past performance.
- Act as the voice of authority on Bluebeam’s social media strategy and content plans with the ability to present plans and strategy to stakeholders across the business – from executive leadership to peers.
- Plan, write, publish and share new content (including images and video) that builds connections, engagement and brand awareness.
- Collaborate with relevant teams globally (creative, digital marketing, customer success, people team, etc.) to develop impactful social campaigns.
- Create and edit simple graphics and gifs if needed to enhance social media posts.
- Awareness of social media trends and best practices and how to leverage them appropriately for a global B2B brand.
- Track organic social media metrics and use the data to refine and improve social strategy.
- Proven ability to create a “starter” influencer program and best practices for success.
- Proven track record of successfully growing followers and engagement fort corporate brand social media accounts.
About You:
- 5-7 years running social media programs for a B2B or B2C brand globally
- Bachelor’s degree in a relevant discipline (Communications, English, Marketing, Digital Marketing, etc.)
- Software Skills
- Sprout or equivalent
- InDesign, Bynder Studio or equivalent
- Technical Skills
- Writing
- Editing
- Reporting
- Soft Skills
- Communication
- Presentation skills
- Collaboration/teamwork
- Time management
- Project leadership
Nice to Have:
- Experience with Sprout or similar content management or advocacy platforms
- Experience with graphic design platforms like InDesign, Bynder Studio or Figma.
- Experience with B2B marketing at technology companies is a plus
What we offer:
- People-focused, entrepreneurial culture with the backing of a stable, global, corporate entity – Nemetschek
- Competitive compensation and benefits package
- 100% paid medical premiums for employees, 80% paid for dependents
- Fully vested 401K right from the day you start
- Generous PTO, including sick/mental health & volunteer days
- Free & unlimited access to BetterUp Care, a well-being platform
- Work-life balance fostered through a culture of diversity, inclusion, and appreciation of individual lifestyle needs
- Opportunity for continuous professional development
- Free & unlimited access to LinkedIn Learning
- Up to $5K annual education reimbursement (after 1 year tenure)
Below is our DEIBA (Diversity, Equity, Inclusion, Belonging, and Accessibility) mission statement:
Bluebeam is committed to building an inclusive environment in which everyone, regardless of background, has an opportunity to experience a deep sense of belonging. Each of our unique perspectives amplifies our collective power, and by encouraging diverse perspectives in an environment infused with mutual respect, we arrive at better solutions. And when we bring the best version of ourselves to work, we can make our best contributions to the global community of people who build our world.
About Bluebeam
The construction industry is adopting new technology at a feverish pace. Tablets and cell phones are replacing paper blueprints, drones are surveying jobsites in 3D, and cloud collaboration is changing the way teams work together. Bluebeam plays a crucial role in this transformation. The key to our success is a customer-focused approach to product development: we work with the industry to create solutions for the industry. Today, over 3 million people throughout the world use Bluebeam. In the US, we’re a critical partner for the majority of top AEC firms, and rapidly expanding our presence globally, with offices in Sweden, Germany and the UK.
Come design and build your future with us!
Bluebeam is proud to be an equal opportunity workplace. We are committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.
Base pay offered will depend upon qualifications and other operational considerations. Base pay is one part of Bluebeam’s Total Rewards program, which seeks to compensate and recognize employees for their work. Most sales positions are eligible for commission under the terms of an applicable commission plan, while most non-sales position are eligible for a bonus under the terms of an applicable bonus plan. Additionally, Bluebeam provides best in class benefits, with 100% employee covered health and welfare benefits and paid time off. Bluebeam is a growing company with many opportunities. If this role and/or pay range is not an exact fit, we still encourage you to apply.
The base pay range for this position is: $77,100 - $96,400
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