CRO Specialist

Position Summary:

The CRO Specialist will be a full-time position responsible for supporting the landing page strategy for paid media campaigns and testing strategies for landing pages and brand websites. This role’s responsibilities include testing improved page design iterations on landing pages and webpages, collaborating across marketing teams to facilitate projects and implement changes, and distribute learnings across the department. The goal of the CRO team is to identify areas of friction for the end user and iteratively eliminate roadblocks, making it as easy as possible for prospective students to find what they are looking for and convert.

Essential Job Functions:

• Working with the CRO Manager to create a robust end-to-end CRO strategy.
• Maintain portfolio of landing pages across brands to stay up to date with compliance policies, brand guidelines, and design implementations.
• Contribute to a testing roadmap that consists of multiple brands, marketing channels and web experiences.
• Partner with web developers to design and modify current web experiences.
• Share insights about heatmaps and in-depth testing analyses with stakeholders.
• Build test recaps that strongly communicate the business story behind the data and further a culture of data-driven decision making.
• Master page testing tools and manage testing setup, traffic segmentation, debugging, and test result reporting.

Knowledge, Skills, Abilities:

• Knowledge of the media landscape and how CRO contributes to it.
• Understanding of webpage design best practices.
• 2+ years of experience managing A/B testing, multivariate testing, optimizations, and web analytics.
• Familiarity with VWO, Instapage, and Sitecore preferred.
• Familiarity with HTML, CSS and JavaScript.
• Strong project management abilities and able to organize and prioritize multiple goals under tight deadlines.
• Ability to think on your feet and provide solutions to performance challenges in a market and environment that changes constantly.
• Well-honed presentation and communication skills.
• High level of autonomy and self-motivation.

About Us:

At Penn Foster Group, we are transforming online learning to help learners by uniting Penn Foster, Career Step, Ashworth College, James Madison High School, the New York Institute of Photography, the New York Institute of Art and Design, and other education platforms. Together, we create an accelerated path to greater economic mobility through real-world skills and knowledge that enable them to achieve long-term success in the workplaces of the future. Our history dates to 1890 when our founder, Thomas Foster, pioneered distance education by offering training by mail for coal miners to get the necessary skills for safer jobs. Today, with the partners who use our education and training programs, we continue that mission of providing accessible training and education for in-demand skills and are building a workforce that’s prepared for the future job market.

Equal Employment Opportunity:

We strive toward Diversity, Equity, and Inclusion at Penn Foster Group by intentionally building teams that are diverse – in identities, lived experiences, and ideas to create a culture where people feel connected to each other and have a sense of belonging. We value diversity, equity, and inclusion because it is the foundation that enables us to achieve what we set out to do as an organization – from maximizing the number of learners who can reach their goals while giving them the kinds of experiences we want them to have, to becoming the type of company we want to work in.

What We Offer:

We offer a robust benefits package that includes medical, dental, vision, flexible spending, generous paid time off, sponsored volunteer opportunities, a 401K with a company match, plus free access to all our online programs.

This position is fully remote in PA, FL, GA, IL, IN, NC, SC, TN, TX, UT, WI, AL, KS, LA, MA, MI, MO, NH, OH, OK, VA, AZ, CO, MN, NJ, NY only.