Paid Media Manager - (HR31173DP)

Job Title: Paid Media Manager
Location: Remote (EST Time Zone)
Salary Range: up to 2000 USD

Work Schedule: Monday - Friday, 9:00 AM to 5:00 PM (EST)

NOTE: INDEPENDENT CONTRACTOR POSITION

Company Overview:

Sagan is an exclusive membership community for top executives, founders, and CEOs seeking to hire and maximize the impact of international talent. We bridge the gap between global talent and US-based businesses, connecting candidates from vibrant regions like Latin America, the Philippines, India, Pakistan, Bangladesh, and Africa with leading American companies. Discover a world of career possibilities with Sagan.

Position Overview:

We are seeking a Paid Media Manager to lead digital advertising efforts across multiple platforms, focusing on high-budget ad spend, performance optimization, automation, and data-driven decision-making. The ideal candidate has direct experience managing $25K+ in monthly ad spend, a deep understanding of marketing analytics, attribution modeling, and AI-driven content strategies, and a passion for scaling campaigns through data-driven optimizations.

Key Responsibilities:

Digital Advertising & Performance Marketing:

• Develop, implement, and optimize high-budget paid media campaigns across Google Ads, Meta (Facebook & Instagram), and other relevant platforms.
• Directly manage and allocate a monthly ad spend of at least $25K, optimizing for ROAS, CTR, and CPC.
• Implement and refine A/B testing strategies to improve ad creatives, audience targeting, and bidding efficiency.
• Execute retargeting and funnel-based ad strategies to maximize conversions.

Data Analysis, Reporting & Automation:

• Track and analyze campaign performance using Google Analytics, Data Studio, and platform-specific insights.
• Implement UTM tracking, link attribution, and conversion path optimizations to ensure accurate performance measurement.
• Automate reporting processes and campaign adjustments using AI-powered tools and integrations.
• Leverage marketing automation platforms and CRM integrations to streamline lead tracking and audience segmentation.

AI & Creative Optimization:

• Strong preference for candidates with graphic design experience or expertise in AI-powered image-to-video prompting to enhance ad creative production.
• Collaborate with creative teams to ensure high-quality, data-backed ad creatives that drive engagement.
• Stay ahead of trends in AI-driven content generation and automation tools to improve efficiency.

Qualifications:

• 3+ years of experience in performance marketing and digital advertising with a proven track record of managing ad budgets of $25K+ per month.
• Expertise in Google Ads, Meta Ads Manager, Google Analytics, and digital ad attribution models.
• Strong understanding of performance metrics (ROAS, CTR, CPC, CPA), data analytics, and marketing attribution.
• Experience with UTM tracking, link attribution, and conversion rate optimization.
• Proficiency in automating reporting and campaign adjustments through integrations and AI-driven tools.
• Excellent communication skills and ability to translate data insights into actionable marketing strategies.

Nice-to-Haves:

• Graphic design experience or expertise in AI-powered image-to-video content generation.
• Experience with marketing automation platforms and CRM integrations.
• Advanced proficiency in Google Analytics, Power BI, or other reporting tools.
• Strong experience with AI-driven ad campaign optimizations.
• French or Dutch language.

Please note: To ensure prompt processing of your application, we kindly request that you submit your resume and an introductory video in English format.