Principal Product Manager - Merchandising and In-person Selling

Location Details: United States - Remote

At GoDaddy, the future of work is flexible and dynamic. While some teams work in the office full-time, others enjoy a hybrid arrangement with a mix of remote and in-office days. This position is fully remote, allowing you to work from the comfort of your home. Occasional visits to a GoDaddy office for team events or meetings may be required.

This role is not eligible to be performed in Alaska, Mississippi, North Dakota, or the Virgin Islands.

Join our team...

We are the team that owns the end-to-end user journey across web and app surfaces, ensuring seamless discovery, engagement, and adoption of our Point of Sale (POS) and Commerce SaaS products. We are passionate about optimizing user acquisition and conversion funnels. On this team, you'll spearhead checkout conversion strategy, and collaborate with GTM, Growth, UX, Marketing, and Engineering teams to boost user acquisition and revenue growth.

What you'll get to do...

• Establish a clear vision for a frictionless and high-converting user journey. Challenge the status quo and drive innovation in how users discover, evaluate, and adopt our commerce solutions.
• Lead GoDaddy's growth strategy for checkout conversion and acquisition funnels, focusing on conversion rate and customer lifetime value.
• Develop a deep understanding of our diverse customer segments, their difficulties, and their buying behaviors to optimize the discovery and purchase experience.
• Define and measure key objectives (goals and milestones) and critical metrics, ensuring data-driven decision-making to drive continuous improvement in the customer acquisition process.
• Work together with GTM, Sales, Engineering, Design, and Marketing teams to implement funnel optimization strategies, A/B test new experiences, and provide a seamless commerce onboarding experience.
• Leverage experimentation and data analytics to refine the user acquisition strategy, iterating quickly to unlock new channels and improve conversion rates.
• Stay ahead of industry trends in commerce, payments, and user growth, ensuring GoDaddy remains competitive and innovative in our customer acquisition approach.

Your experience should include...

• 8+ years of product management experience, with at least 5+ years leading conversion optimization, growth, or user acquisition efforts for SaaS or e-commerce platforms.
• Strong understanding of customer acquisition funnels, conversion rate optimization (CRO), and behavioral analytics.
• Experience in A/B testing, personalization, and data-driven decision-making to drive measurable growth.
• Proven track record of driving business growth through strategic product initiatives passionate about acquisition, activation, and retention.
• Deep knowledge of checkout experiences, onboarding flows, and payment ecosystems in a commerce setting.
• Strong UX and user psychology understanding, with an ability to craft frictionless customer journeys that drive engagement.
• Experience working closely with GTM, Marketing, and Growth teams to coordinate strategies and align priorities.

We've got your back...  We offer a range of total rewards that may include paid time off, retirement savings (e.g., 401k, pension schemes), bonus/incentive eligibility, equity grants, participation in our employee stock purchase plan, competitive health benefits, and other family-friendly benefits including parental leave. GoDaddy’s benefits vary based on individual role and location and can be reviewed in more detail during the interview process.

We also embrace our diverse culture and offer a range of Employee Resource Groups (Culture). Have a side hustle? No problem. We love entrepreneurs! Most importantly, come as you are and make your own way. 

About us... GoDaddy is empowering everyday entrepreneurs around the world by providing the help and tools to succeed online, making opportunities more inclusive for all. GoDaddy is the place people come to name their ideas, build a professional website, attract customers, sell their products and services, and manage their work. Our mission is to give our customers the tools, insights, and people to transform their ideas and personal initiative into success. To learn more about the company, visit About Us. 

At GoDaddy, we know diverse teams build better products—period. Our people and culture reflect and celebrate that sense of diversity and inclusion in ideas, experiences, and perspectives. But we also know that’s not enough to build true equity and belonging in our communities. That’s why we prioritize integrating diversity, equity, inclusion and belonging principles into the core of how we work every day—focusing not only on our employee experience but also our customer experience and operations. It’s the best way to serve our mission of empowering entrepreneurs everywhere, and making opportunity more inclusive for all. To read more about these commitments, as well as our representation and pay equity data, check out our Diversity and Pay Parity annual report which can be found on our Diversity Careers page.

GoDaddy is proud to be an equal opportunity employer. GoDaddy will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements. Refer to our full EEO policy.

Our recruiting team is available to assist you in completing your application. If they could be helpful, please reach out to myrecruiter@godaddy.com. 

Colorado Residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

GoDaddy doesn’t accept unsolicited resumes from recruiters or employment agencies.