Digital Media Specialist

Location and Workplace: Philippines, Remote work set-up

Shift Schedule: Night Shift, Monday-Friday 10 PM to 7 AM

GoTeam is currently in search of a Digital Media Specialist. The Digital Media Specialist will be responsible for developing, implementing, and managing digital marketing campaigns. This role requires a blend of creativity and technical expertise to configure and test campaigns for optimal performance. The ideal candidate will have a strong understanding of digital media, campaign testing, and technical configuration

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Key Responsibilities:

Media Strategy Development:

• Collaborate with clients and internal teams to understand marketing goals and objectives.
• Develop comprehensive digital media plans that include targeting, budget allocation, and platform selection.

Campaign Execution

• Manage the implementation of digital media campaigns across platforms such as Google Ads, Facebook, Instagram, Spotify, display networks, and more.
• Ensure campaigns are launched on time, within budget, and meet performance expectations

Performance Analysis and Optimization

• Monitor and analyze campaign performance using analytics tools
• Provide regular reports on key metrics and make data-driven recommendations for optimization
• Adjust strategies and tactics to improve campaign performance and ROI

Technical Configuration and Testing

• Configure and set up digital marketing tools and platforms, including ad servers, tracking pixels, and analytics tools.
• Test campaigns to ensure proper tracking, targeting, and functionality.
• Troubleshoot and resolve technical issues related to campaign setup and performance

Audience Research and Segmentation

• Conduct market research to identify target audiences and develop detailed audience profiles.
• Use data and insights to segment audiences and create tailored media plans that reach the right people at the right time

Budget Management

• Allocate and manage media budgets effectively to maximize campaign impact.
• Track spending and ensure all campaigns stay within budget

Collaborative Campaign Planning

• Work closely with the Account Manager, Creative Team, or Client to understand client goals and develop compelling ad campaigns that deliver results

Staying Current with Industry Trends

• Keep up-to-date with the latest digital media trends, tools, and best practices.
• Implement new techniques and technologies to enhance campaign effectiveness

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field (preferred)
• 2+ years of experience in digital media planning or a related role is a plus.
• Proficiency with media planning tools and platforms such as Google Ads, Facebook Ads Manager, and other DSPs.
• Proficiency in digital analytics tools like Google Analytics, Google Tag Manager, Meta Data, basic HTML/CSS, and campaign tracking and analytics.
• Proficiency in installing tracking codes on various platforms including WordPress, Shopify, and more.Strong analytical skills and experience with data-driven decision-making.
• Ability to analyze data and derive actionable insights to inform media strategy.
• Experience in optimizing media campaigns based on performance data.
• Strong sense of creativity to develop innovative media plans that capture audience attention.
• Ability to work with creative teams to produce effective advertising content as needed.
• Excellent verbal and written communication skills for client interactions and reporting.
• Ability to present complex information in a clear and concise manner.
• Google Ads or Analytics certification is a plus.
• Positive attitude with a strong desire to problem-solve.
• Strong organizational skills with attention to detail.
• Ability to work independently as well as part of a collaborative team

Your Benefits

• HMO Coverage for you and a dependent starting on Day 1, with P200,000 coverage, private room benefits, and P10,000 medication reimbursement.
• Life Insurance coverage of up to P1,000,000.
• Work-from-home equipment: Company-provided laptop and extra monitor.
• Access to the Exceed Institute and Masterclass programs for personal and professional growth.
• Employee Assistance Program (EAP) offering 24/7 counseling support.
• Leave policy: 10 days of annual leave, increasing to 15 days after one year.
• Monthly gratitude celebrations, prizes, and employee recognition events.
• Referral bonus of up to P10,000 and a chance to win a trip for two to Bali, Indonesia

Your Family's Be

• 24/7 access to confidential counseling support for mental health for four family members through our Employee's Family Assistance Program (EFAP)
• Free Telemedicine for four family member
• Personal invites for your family members to our monthly virtual events, with opportunities to win prizes

About Us

• Company Name: GOTEAM
• Achievements: We are certified as a Great Place to work. We’ve been leading in our space, not because we follow trends, but because we set them.
• Company Size: 1,001–5,000 employees
• Culture: Innovation? It’s in our DNA. Teamwork? It’s how we operate. Continuous learning? We never stop growing. We believe in creating a balance that lets you be your best—at work and at home.
• Location: 9th Floor, Jose Maria del Mar Street, IT Park, Apas, Cebu City 6000