Job description

This is a remote position.

Role Name: Marketing Assistant

Schedule:

Full-time, Mon-Fri 9-6pm (1 hour unpaid lunch break)

Client Timezone: Eastern Standard Time

Client Overview

Join a thriving physical therapy practice that’s revolutionizing patient care through innovative treatments and personalized approaches. This growing healthcare provider is committed to empowering individuals on their journey to optimal physical health and well-being. With a focus on cutting-edge techniques and a passion for patient outcomes, this practice is poised for significant expansion and seeks a talented marketing professional to drive their digital presence to new heights.

Job Description

Embark on an exciting career opportunity as a Virtual Marketing Assistant for a dynamic physical therapy practice. In this pivotal role, you’ll be at the forefront of the practice’s digital marketing initiatives, working directly with the practice owner to implement and optimize marketing strategies across various channels. Your technical expertise will be instrumental in bringing creative visions to life, expanding the practice’s online presence, and connecting with a diverse patient base. This position offers a unique blend of healthcare marketing, digital strategy, and creative execution, all while working remotely with a dedicated and passionate team. If you’re ready to make a significant impact on a healthcare business and help improve lives through effective marketing, this role is your gateway to a fulfilling career in the intersection of healthcare and digital marketing.

Responsibilities

Spearhead the implementation of comprehensive marketing strategies across multiple digital platforms, ensuring cohesive brand messaging and maximum reach
Take charge of managing and optimizing the practice’s social media accounts, creating engaging content that resonates with the target audience and drives patient engagement
SEO initiatives to enhance the practice’s online visibility, improving search rankings and driving organic traffic to the website and execute Google Ads campaigns, optimizing for conversions and ROI while staying within budget parameters (under supervision)
Craft compelling content for various marketing channels, tailoring messaging to different audience segments and platforms
Develop and maintain a robust system for tracking key performance indicators, providing regular insights and reports on marketing effectiveness
Collaborate closely with the practice owner to refine marketing approaches, ensuring alignment with business goals and patient needs
Stay at the cutting edge of digital marketing trends and best practices, continuously bringing fresh ideas and innovative strategies to the table

Requirements

Bachelor’s degree in Marketing, Digital Communications, or a related field
Proven track record in digital marketing, with a preference for experience in the healthcare or wellness sector
Demonstrated expertise in managing multiple marketing channels, including social media, SEO, and Google Ads
Exceptional communication skills with the ability to translate complex ideas into clear, actionable marketing strategies
Proficiency in using a wide range of marketing tools and analytics platforms to drive data-informed decisions
Strong self-motivation and ability to thrive in a remote work environment, managing time effectively and meeting deadlines consistently
Passion for healthcare and improving patient outcomes through effective marketing strategies
Adaptability and willingness to learn new technologies and marketing techniques as the digital landscape evolves