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At Flipkart, we're driven by our purpose of empowering every Indian's dream by delivering value through innovation in technology and commerce. With a customer base of over 350 million, product coverage of over 150 million across 80+ categories, a focus on generating direct and indirect employment and a commitment to empowering generations of entrepreneurs and MSMEs, all driven by a sustainable growth strategy – Flipkart is maximising for customers, stakeholders, and the planet at large!
At Flipkart, our promise to every Flipster is - getting an opportunity to leave a mark and create their own legacy, the freedom to experiment, learn and grow, work with the industry’s brightest minds as part of a diverse team and we will extend our culture of care to them to ensure that they can focus on doing their best work.
Driven by audacity, bias for action, customer first, integrity and inclusion – Flipsters have pioneered solutions that have transformed digital commerce in India. From the industry-first introduction of cash-on-delivery in 2010 to the launch of voice search and multiple vernacular interfaces in 2021 that have made e-commerce a very inclusive experience, Flipkart continues the exciting journey of solving for the Indian customer.
We understand that your own aspirations and journeys are unique. So you choose what you want to maximise, and we provide you the platform for it - because when you maximise, we maximise.
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You will be leading research projects (Foundational, Generative, Evaluative and Quantitative (as per need) independently while working closely with a team of designers, product managers and engineers in a collaborative, dynamic and agile environment.
You will independently formulate clear, descriptive, thorough and effective research instruments - Proposal, Screener, DG etc.. (for small and mid-sized studies) in consultation with the stakeholders.
You will use the understanding of product and business metrics / goals to plan, execute research studies, estimate project timeline and finalize research methods suited to the study. This also means thinking strategically, mastering moderation skills and tailoring moderation skills to suit the objectives, methodology and target group (TG)
You should be able to make connections across different research areas and identify patterns to enable larger product goals
You are expected to communicate results and opportunities in clear, concise, and compelling ways to all levels of the product team, translate data into insights & research findings into actionable recommendations.
You will help the product, designers and other stakeholders understand the research process and be able to educate them on methods and samples required to reveal unmet-unarticulated needs, motivations & behaviors of users and shoppers.
A command of a wide range of research methods along with the ability to articulate and communicate research insights at all stages of product development is essential.
You’ll be a passionate advocate for your users throughout the
Product development process, voice and prioritize user needs during critical meetings and demonstrate how this leads to business value.
You will regularly track the impact generated from your research studies
Experience with qualitative methodologies- Generative and Evaluative studies
Well versed with research methodologies like usability testing, in-depth interviews,
contextual enquiries, concept testing, Focus group discussions, ethnography studies,
iterative prototype testing, surveys, etc. Ability to build user personas, journey maps,etc.
Should be able to conduct interviews/ studies in a remote set-up.
Experience working hands-on and managing projects end to end. Ability to create
research documents individually like proposals, discussion guides, reports and
presentations.
Excellent written, verbal communications, storytelling, and documentation skills. Should
be able to clearly articulate insights with stakeholders.
Ability to collaborate and work constructively with partner teams.
Experience with remote testing tools like User zoom, user testing, lookback, etc., and
other analysis tools like dovetail, etc. (nice to have)
Qualifications
3+ years of experience in the technology / E-commerce / B2C industry with at-least 2+ years of conducting User research in the mentioned field and a proven track record of driving tangible outcomes with design and product teams
Educational qualification that is either an advanced degree in Psychology, User Experience, Human-Computer Interaction, Anthropology, Social sciences or related fields, with significant industry experience.
Strong understanding of & experience of broad range of research methodologies, their pros / cons and their application during different phases of product development.
Have an entrepreneurial zeal to be agile, proactive, get things done & figure out ways to evangelize research findings to different set of stakeholders and at different forums
Track record of collaborating across disciplines (design, product) to influence design directions and influence strategy. Must be able to work independently with minimal supervision
GOOD TO HAVE
Designing user experiences, knowledge of design principles, ability to prototype on figma or similar tools
Keen interest in / follow news related to Ecommerce, tech and app innovations
Experience with quantitative research and UX benchmarking studies.
Required profile
Experience
Level of experience:Mid-level (2-5 years)
Spoken language(s):
English
Check out the description to know which languages are mandatory.