Job description

Discover your 100% YOU with MicroSourcing!

Position: Paid Ads Strategist

Location: Harton Corporate Center, Baclaran, Paranaque, Metro Manila, Baclaran

Work setup & shift: Work from Home /Day Shift

Why join MicroSourcing?

You'll Have

Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses
A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.
Career Growth: Take advantage of opportunities for continuous learning and career advancement.
Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.

Your Role

As a Marketing Manager, you will:

Develop, manage, and optimise Google Ads campaigns, including Search,
Display, Shopping, and Performance Max campaigns.
Monitor campaign performance daily, ensuring alignment with business objectives and budget constraints.
Identify opportunities for new campaigns and ensure existing campaigns meet performance targets
Manage and monitor advertising budgets to ensure cost-effective spending while achieving high ROI and ROAS.
Make data-driven adjustments to maximise profitability and overall campaign efficiency
Collaborate with internal teams to create engaging ad copy, visual assets, and landing pages that drive conversions.
Implement A/B testing to refine creatives and optimise campaign Effectiveness
Design and execute seasonal and promotional strategies tailored to business goals and market trends.
Identify peak opportunities to boost campaign performance during key sales periods
Regularly review performance metrics, including impressions, click-through rates (CTR), conversion rates, and ROAS, using Google Ads dashboards and analytics tools.
Prepare insightful reports with actionable recommendations to share with key stakeholders
Stay updated with the latest trends, tools, and algorithm changes in digital advertising.
Ensure campaigns leverage the most advanced features and optimisations available.
Work closely with marketing, sales, and service teams to align advertising strategies with broader business objectives.
Contribute to building brand trust by promoting not only products but also services and the overall brand ethos

What You Need

Non-negotiables

A minimum of 2 years’ hands-on experience managing Google Ads accounts for eCommerce.
Strong understanding of different campaign types and how to optimise for performance.
Proficient in analysing data to identify trends and make strategic decisions.
Exceptional organisational and multitasking skills to manage multiple campaigns simultaneously
Familiarity with Google Analytics and other tracking tools to assess campaign success.
Proficient in using advanced Google Ads features, including audience segmentation, bid strategies, and conversion tracking.
Knowledge of tools like Google Tag Manager and other advertising platforms (e.g., Bing Ads, Facebook Ads, Google Merchant Center) is a bonus

About MicroSourcing

With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.

Our commitment to 100% YOU

MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.

At MicroSourcing, equality is not merely a slogan - it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%!

For more information, visit https://www.microsourcing.com/