Job description

Discover your 100% YOU with MicroSourcing!

Position: Meta Ads Specialist

Location: Harton Corporate Center, Baclaran, Paranaque, Metro Manila, Baclaran

Work setup & shift: Work from Home /Night Shift

Why join MicroSourcing?

You'll Have

Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses
A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.
Career Growth: Take advantage of opportunities for continuous learning and career advancement.
Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.

Your Role

As a Meta Ads Specialist, you will:

As a Meta Ads Specialist, you will be responsible for developing and executing highly effective advertising campaigns across Meta platforms to achieve our clients' business objectives. Your role will encompass a wide range of tasks, from audience research to campaign optimization, ensuring maximum ROI and customer engagement. Additionally, a significant portion of your responsibilities will involve designing ads independently using experience with Canva or Adobe Suites.
Designing Ads: You will be tasked with creating visually appealing and engaging ad creatives using Canva or Adobe Suites. This includes designing various ad formats such as instant experiences, carousel ads, and catalog ads. Your creativity and proficiency with these design tools will play a crucial role in capturing audience attention and driving desired actions.
Audience Development: Conduct comprehensive market research to identify cold audience segments based on interests and behaviors.
Utilize demographic data and insights to refine targeting strategies and reach relevant audiences effectively.
Audience Segmentation: Create custom warm and hot audiences by leveraging pixel data and customer match lists.
Implement segmentation strategies to tailor ad content and messaging for specific audience segments, maximizing relevance and engagement.
Campaign Management: Develop and execute traffic and sales campaigns for ecommerce clients, focusing on driving conversions and revenue growth.
Design lead generation campaigns to facilitate giveaways and contests aimed at expanding email lists and nurturing leads.
Campaign Objectives: Ensure that ad visuals and messaging align with brand guidelines and resonate with target audiences.
Monitor campaign performance metrics and KPIs to evaluate effectiveness and identify areas for improvement.
Conduct A/B testing and implement optimization strategies to enhance ad performance and achieve campaign objectives.

What You Need

Non-negotiables

Minimum 2 years of experience with building Meta ads.
Proven experience in managing Meta advertising campaigns, with a strong track

record of driving results for ecommerce and lead generation clients.

Proficiency in Canva or Adobe Suites for designing ad creatives.
In-depth knowledge of Meta Ads Manager and other relevant advertising tools and platforms.
Strong analytical skills and the ability to interpret data to inform strategic decision-making.
Excellent communication and collaboration skills, with the ability to work effectively in a fast-paced, dynamic environment.

About MicroSourcing

With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.

Our commitment to 100% YOU

MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.

At MicroSourcing, equality is not merely a slogan - it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%!

For more information, visit https://www.microsourcing.com/