Job description

About Become®

Become® helps founding teams with ambitious ideas build category-leading brands. We shape positioning, branding, and high-performance content that fuels growth. Now, we’re looking for a Marketing & Content Specialist to drive our B2B marketing efforts, craft compelling content, and generate qualified leads through strategic campaigns and thought leadership initiatives.

What You’ll Do

B2B Content Creation & Social Media
Manage LinkedIn, Instagram, YouTube, and Twitter with a B2B lens
Create engaging content: posts, reels, videos, thought leadership articles, and case studies
Curate and send the weekly internal newsletter (Become Bulletin)
Launch and manage a monthly external newsletter for customers, prospects, and alumni
Growth Marketing & Lead Generation
Run LinkedIn and Instagram campaigns targeting decision-makers in B2B
Collaborate with SEO vendors to drive website traffic and optimize for search
Manage and update the company website, coordinating with designers, content, and dev teams
Report on campaign performance, lead generation, and marketing OKRs on a weekly basis
Event & Community Management
Manage the CMO Roundtable (monthly physical event)—curation, invites, logistics, and post-event nurturing
Plan and execute monthly webinars, including attendee curation and follow-ups
Collaborate with the team to populate blogs supporting SEO and thought leadership

What You’ll Need

✅ 3-5 years of experience in B2B marketing, content creation, or growth

✅ Strong understanding of B2B lead generation and longer sales cycles

✅ Experience managing LinkedIn campaigns, SEO, and event marketing

✅ Solid copywriting skills with a portfolio of B2B content (case studies, whitepapers, etc.)

✅ Proficiency in Figma, ClickUp, G-Suite, and familiarity with analytics tools

✅ Ability to work independently in a fast-paced, high-ownership environment

Who This Role Is For

✅ You thrive in B2B environments and know how to engage professional audiences

✅ You love crafting thought leadership content and driving qualified leads

✅ You enjoy balancing content creation, growth marketing, and event management

✅ You’re results-driven, data-focused, and comfortable with OKR-based performance tracking

Why Join Us?

🚀 Work remotely with a dynamic, interdisciplinary team shaping the future of brands

🎯 Lead marketing initiatives that drive growth and thought leadership in B2B

🌍 Get exposure to top-tier brands & high-impact projects

🎨 Own the entire B2B marketing cycle—from strategy to execution

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