Job description

About Heggerty

Heggerty is a literacy leader providing innovative, research-proven reading and writing solutions for Pre-K through 5th-grade classrooms. Heggerty’s integrated collection of literacy solutions provides teachers with the approachable, research-backed resources they need to close student skill gaps and supplement existing ELA curricula.

About The Role

An industry leader for more than 20 years, Heggerty seeks a Digital Marketing Coordinator to support email, website, and digital advertising initiatives for our growing B2B and B2C audiences. Reporting directly to the Digital Marketing Manager, this role will partner cross-departmentally on opportunities to expand the sales pipeline, convert qualified leads, and enhance customer engagement.

What You'll Do

Develop and execute targeted email marketing strategies to promote Heggerty solutions and drive engagement.
Design, test, and optimize emails for deliverability, responsiveness, and user engagement, ensuring alignment with brand guidelines.
Collaborate with Salesforce Administrator to effectively segment targeted email campaigns.
Analyze email performance metrics and generate actionable insights to improve campaign effectiveness, providing actionable insights and recommendations.
Assist in lead nurturing efforts through lead scoring improvements, developing and refreshing drip campaigns, refreshing landing pages, and other email automation workflows.
Assist with website updates, such as creating landing pages, updating content, and ensuring campaign pages are optimized for SEO and user experience.
Partner with marketing team colleagues to develop campaign resources, including emails, webpages, digital ad campaigns, etc.
Identify opportunities for personalization of messaging and advanced segmentation opportunities to deliver timely and relevant email experiences.
Assist in testing data flows from web page to CRM to ensure accuracy in data and optimized user experiences.
Conduct A/B testing on email and web content to continuously improve campaign performance and user experience.
Stay updated on digital marketing best practices, trends, and industry regulations to ensure compliance and innovation.

Qualifications

Curiosity, empathy, and a passion for our mission and values
2-5 years of marketing experience, with experience in email marketing
Comprehensive knowledge of B2B omnichannel marketing tactics, including video, digital ads, email, print, and events
Excellent interpersonal skills
Excellent written and verbal communication skills
Experience with Marketo or similar MAT, with an understanding of lead scoring and marketing automation
Experience with WordPress, with an understanding of landing pages, blog posts, and SEO is preferred but not required.
Experience with Salesforce and Asana or other project management tools is preferred but not required.
Proficiency with Canva, Figma, or other design tools is preferred but not required.

What We Offer

Competitive salary and benefits
401(k) with company match
Generous time off options, including paid holidays and winter break
Independence and autonomy
A flexible, remote work environment

At Heggerty, we are committed to fostering an inclusive and equitable workplace where every employee can thrive. As a leader in literacy and education, we believe that our diversity enriches our work environment and drives our success.

Our commitment to equal employment opportunity extends to every aspect of our employment practices, including recruitment, hiring, training, promotions, compensation, and termination. We strive to create an environment where diversity is valued, and all individuals are treated with respect and dignity.

We are dedicated to maintaining a workplace where everyone can contribute to their fullest potential, and encourage individuals from all backgrounds to apply.

Heggerty is an E-Verify participant.

If selected, a background check will be required.

The Pay Range For This Role Is

60,000 - 65,000 USD per year(USA)

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